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Search resuls for: "Michael Lamb"


3 mentions found


☆ Google's ambitious plan to replace tracking cookies is going from bad to worse
  + stars: | 2024-07-02 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +9 min
Several adtech companies have been in deep testing mode with Google's Privacy Sandbox for several months, since Chrome turned off third-party tracking cookies for 1% of its users. Criteo, a demand-side platform that helps advertisers place their ads, was also a Privacy Sandbox grant participant. Criteo forecast that if cookies were switched off now, publishers' Chrome ad revenue would decline by about 60% on average. AdvertisementStill, he added, the Privacy Sandbox already seems to be working better than a completely cookieless environment, "which is promising for an early-stage technology." To be sure, the Privacy Sandbox isn't the only alternative to the advertising ecosystem once cookies are discontinued.
Persons: —, they've, Chrome, Criteo, Todd Parsons, Criteo's, Anthony Katsur, Katsur, It's, James Colborn, Michael Lamb, RTB Organizations: Service, Google, Business, Exchange, IAB Tech Lab, IAB Tech, Chrome, Tech, CMA Locations: CPMs
☆ Perseverance rover captures new images of ancient river evidence
  + stars: | 2023-05-18 | by ( Ashley Strickland | ) edition.cnn.com   time to read: +6 min
The Perseverance rover has captured new images that appear to reveal geologic evidence of a fast-flowing river that fed into Jezero Crater, the site of an ancient Martian lake. The bands of rocks in this image of "Skrinkle Haven" taken by the Perseverance rover may have been formed by a fast-flowing river. The rover also captured a mosaic of "Pinestand," where layers of sedimentary rock could have been formed by a deep, fast-flowing river. The Perseverance team is also analyzing other images taken by the rover. We struggle even with early Earth rocks to answer this question.
☆ Privacy Regulators Step Up Oversight of AI Use in Europe
  + stars: | 2023-02-16 | by ( Catherine Stupp | ) www.wsj.com   time to read: +6 min
European privacy regulators are intensifying their scrutiny of companies’ use of artificial intelligence, hiring experts and opening new units to crack down on data violations. “AI is appearing in all sectors,” said Kari Laumann, head of a division for research, analysis and policy at Norway’s data protection authority. The regulator’s office has worked with 64 companies to test AI initiatives under its supervision, in a program started in 2020. Regulators have fined companies for privacy failings in their AI applications in recent years, but European data protection officials and privacy analysts say it is still unclear how to apply some aspects of European privacy law to the technology. Mr. Jairaj said he expects the EU’s coming legislation to force companies to look closely at third-party suppliers of AI products.
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