A Quarter Pounder with cheese, fries and a drink arranged at a McDonald's restaurant in El Sobrante, California, on Oct. 23, 2024.
In the wake of last month's E. coli outbreak tied to McDonald's slivered onions, the fast food giant said it will invest over $100 million to boost restaurant sales and speed up the recovery at impacted franchisees.
Of that total, $65 million will be invested into supporting owners who have lost business, targeting those in the hardest-hit states.
Approximately $35 million will be invested traffic-driving programs, including marketing efforts, according to a memo to owners and employees viewed by CNBC.
McDonald's will also be driving "local recovery plans for highly impacted markets" with more details to come in the weeks ahead, the memo said.
Persons:
McDonald's, Michael Gonda, Tariq Hassan, Ian Borden
Organizations:
CNBC, Street Journal, Bloomberg, for Disease Control, CDC, and Drug Administration
Locations:
El Sobrante , California