Manchester City's victory in the UEFA Champions League final over Inter Milan was historic for a number of reasons. Manchester City's win, heavily backed by UAE money, comes as Saudi Arabia and Qatar look to ramp up their investment in the sport. The UAE's Sheikh Mansour purchased the club in 2008 and has since proceeded to spend more on transfers than any other club in world soccer. The scale of the investment has attracted criticism, with human rights group Amnesty International saying the UAE's spending amounts to one of soccer's "most brazen attempts to 'sportswash' a country's deeply tarnished image." "But in terms of soft power, image reputation, nation branding, I think it's significant as well."

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Persons: Sheikh Mansour bin Zayed, Mohammed bin Zayed, Sheikh Mansour, it's, Simon Chadwick, CNBC's Organizations: Manchester, UEFA Champions League, Inter Milan, English Premier League, soccer, United Arab Emirates, Manchester City's, Manchester United, Amnesty, CNBC, Manchester City, Skema Business School Locations: Abu Dhabi, UAE, Saudi Arabia, Qatar