Campbell Soup CEO Mark Clouse told CNBC's Jim Cramer on Monday that his company's acquisition of Rao's sauce maker Sovos Brands is one of the best growth stories in the food business.
Along with Rao's, Sovos also owns yogurt brand Noosa and frozen food brand Michael Angelo's.
However, the premium Italian sauce brand is Sovos' money maker, representing 69% of its adjusted net sales in 2022, the company said.
Clouse said the acquisition was an opportunity to drive Sovos' household penetration, or the portion of households reached by the products.
He said the business is currently at 14% household penetration, while the benchmark for a premium brand is around 20%.
Persons:
Campbell, Mark Clouse, CNBC's Jim Cramer, Rao's, Sovos, Michael Angelo's, Clouse, Monday's
Organizations:
Sovos, Pepperidge
Locations:
Noosa