New York CNN —Logan Paul’s Prime drink has some new competition in the form of the G.O.A.T. And the drink is also a new foray into non-alcoholic drinks for Mark Anthony Brands, as Americans consume less alcohol. Más+ by Messi is a low-sugar drink containing electrolytes and vitamins without artificial sweeteners, colors or caffeine. Hydration and energy drinks are projected to be a $60 billion market by 2032, growing roughly 6% annually, according to Precedence Research. “Gen Alpha is up for grabs, and that is who these new generation energy drinks are aiming to capture especially as they enter teenage years.”

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Persons: New York CNN — Logan, Lionel Messi, White, Mark Anthony Brands, Messi, Miami Punch, Ballon, Seltzer, Andrea Hernández, ”, “, ” Hernández, Alpha Organizations: New, New York CNN, Soccer, Paul’s, Gatorade, Miami, Inter Miami, Orange, Major League Soccer, Messi, Beverage Co, Research, BodyArmor, CNN Locations: New York, Miami, America