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Two years ago, it started building a new tech platform called Convert, and officially launched it this year. Convert helps retailers who sell ads ensure their inventory is available to as many advertisers as possible. This provides more competition for ad slots, so retailers get a fair price for their inventory. PubMatic's technology also helps retailers sell to smaller advertisers as well. PubMatic's Convert provides a portal for those smaller advertisers to log on and manage their retail media buys.

Persons: PubMatic, Rajeev Goel PubMatic, IPG, Peter Barry Organizations: Lyft Media Locations: Spanish

☆ Quiet layoffs are creeping back into the adtech industry
▼ + stars: | 2023-07-20 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Adtech layoffs have continued into this summer — including at some companies that already made cuts. Ezoic, MiQ, Outbrain, and Brightcove are among the adtech companies with recent layoffs. For some adtech companies, the huge wave of layoffs that struck in 2022 and at the turn of this year wasn't the last, amid prolonged economic uncertainty and a tepid ad market. To be sure, the layoff phenomenon isn't hitting all adtech companies, and many that made cutbacks — including those listed above — are aggressively shifting priorities and have open roles listed on their websites. Adweek recently reported a marked slowdown in adtech job openings in 2023, citing recruiters and industry insiders.

Persons: Dwayne Lafleur, Lafleur, Outbrain, Calcalist, Brightcove, —, Marc DeBevoise, MiQ, MediaMath, There's, Sasha Auzins, Brian Wieser, Adweek, Lee Walker Organizations: Meta, Microsoft, Yahoo, LinkedIn, Expand Locations: Germany

The effort comes as the United States seeks to sustain its liquefied natural gas, or LNG, exports to Europe to displace Russian fuel, while also promoting efforts to fight global warming. A credible market for certified natural gas could help it tackle both goals at once. Crabtree said he hosted a workshop in October with gas industry representatives, including a new industry group called the Differentiated Gas Coordinating Council (DGCC), to discuss standards for certified gas. While gas burns cleaner than other fossil fuels, its main component is the powerful greenhouse gas methane, which can leak into the atmosphere from drilling, processing, shipping and distribution. Palti-Guzman said certified gas could also be key to securing a longterm role for U.S. LNG in Europe where carbon prices last month hit a record 100 euros per tonne.

☆ PE firm Bridgepoint takes a majority stake in Equativ, valuing the adtech firm at around $370 million
▼ + stars: | 2023-02-23 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Bridgepoint Development Capital has taken a majority stake in the adtech firm Equativ. It values Equativ at 350 million euros, or $371 million, according to a person familiar with the matter. Private equity firm Bridgepoint has taken a majority stake in Equativ, the French adtech company formerly known as Smart Adserver, the pair said on Thursday. A person familiar with the matter said the deal values Equativ at 350 million euros, or around $371 million. Bridgepoint raised 1.7 billion euros for its BDC IV fund, while Croissance had raised 100 million euros.

Methane is the main component of natural gas, so captured emissions can be sold as fuel. The energy sector accounts for about 40% of all methane emissions from human activity, second to agriculture. Dozens of oil companies have also voluntarily committed to reduce emissions through the Oil and Gas Methane Partnership, and the Oil and Gas Climate Initiative. Altogether, the coal industry was responsible for about 40 million tonnes of methane emissions in 2022. Coal-related methane emissions in China are equivalent to total CO2 emissions from the whole of sub-Saharan Africa," Gould said.

☆ Most methane emissions in oil and gas sector can be addressed this decade, says MiQ CEO
▼ + stars: | 2023-02-03 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailMost methane emissions in oil and gas sector can be addressed this decade, says MiQ CEOGeorges Tijbosch, CEO of MiQ, discusses methane emissions in the oil and gas sector.

☆ Insider's One Planet destination zeroes in on the innovations and actions taking on the climate crisis
▼ + stars: | 2023-01-18 | by ( ) www.businessinsider.com time to read: +4 min

The section will focus on how people can take action to address the climate crisis in their homes, businesses, and communities. Today, Insider is launching a new destination — One Planet — that draws inspiration from the messages of Climate Action 30. The project will also convene in-person and virtual events adjacent to the world's biggest global climate activations, such as COP28 and Climate Week NYC. Underpinning One Planet will be the spirit of entrepreneurship and the innovations and technologies that will unlock climate progress. Journalists from across Insider's global newsroom will contribute to One PlanetOne Planet will be led by editor Lily Katzman, who also edited the Climate Action 30 project.

☆ Experts say these 9 European digital-marketing companies could be top acquisition targets in 2023
▼ + stars: | 2022-12-30 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

Insider spoke to experts who identified nine European adtech companies ripe for acquisition. Private-equity firm Mayfair Equity Partners took a majority stake in UK-based adtech firm LoopMe in January. Given the strength of the dollar versus the euro and the pound, European companies may now be more affordable than in prior years. These characteristics make European companies attractive acquisition targets for US firms. Insider spoke to six experts — a mix of bankers, adtech insiders, VCs, and M&A advisors — who identified nine European digital marketing and adtech companies that are on the market or would be attractive targets.

☆ From Amazon to The Trade Desk, experts predict these companies will be the most active acquirers of advertising businesses next year
▼ + stars: | 2022-12-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

There's a strong interest from acquirers in hot trends like commerce media and data consultancy. Experts predicted the companies most likely to be acquirers of advertising businesses in 2023. Many industry observers expect advertising industry M&A deal volume and value to be down next year due to volatile macroeconomic conditions. Experts across the advertising industry — from consultants, to agency executives, analysts, investors, and adtech leaders — named the companies likely to be active in the advertising M&A market in 2023 and why. Apple could make an under-the-radar adtech acquisition for its sleeping giant advertising businessIndustry insiders predict Apple has big plans for its $5 billion-and-growing advertising business next year.

☆ From ads in video games, retail media, and cookieless tracking — experts predict these surging areas will drive ad industry M&A in 2023
▼ + stars: | 2022-12-20 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +8 min

Despite an economic downturn, experts predict there will be plenty of advertising M&A in 2023. While that could include some and firesales, deals are expected in hot areas like retail media and CTV. Insider spoke to more than a dozen industry experts who dished on the trends that will drive advertising M&A next year. Companies in hot areas like performance marketing, retail media and CTV will buy others to build out their offeringsPerformance marketing, retail media, and the growth of connected TV advertising have been among the hottest trends for advertising companies and agencies in recent years. Areas like retail media and ad-supported streaming are on fire.

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☆ 9 hot European digital-marketing companies that experts say are prime acquisition targets for 2023
▼ + stars: | 2022-10-28 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

And demand for the greener fuel has dried up, according to Reuters interviews with nine LNG market analysts, industry officials and traders. Several gas drillers, including in the world’s top gas producer the United States, told Reuters they have invested in finding and plugging greenhouse gas emissions associated with production, transport and processing. Since Russia's Feb. 24 invasion of Ukraine, gas prices have soared about 25% in the United States and 32% in Europe . To export gas, the fuel must be supercooled into LNG and then shipped across the sea, a process that produces substantial additional greenhouse gas emissions. Other U.S. LNG suppliers, like Cove Point LNG and Cameron LNG, also told Reuters they are not certifying their cargoes.

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