There, Pimentel spoke about the strategy behind Threads, and how her team is working to create communities within the app. Meta is still actively recruiting celebrities, sports stars, and influencers to create content and help build communities, Pimentel added. And some prominent X users, like tech reporter Casey Newton, are pivoting away from X to posting on Threads. "We see a lot more engagement on Threads on content that's a conversation starter. Sports content and a photography community are some examples of sub cultures growing organically on Threads, so far, Pimentel said.

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Persons: Bridget Dolan, Jackie Pimentel, Pimentel, Meta onboarded, Connor Franta, Gary Vaynerchuk, Mark Zuckerberg, Casey Newton, We've Organizations: Meta, Twitter, YouTube, Business, NBA Locations: Los Angeles