It's no secret: Estee Lauder (EL) has lost its way.
Fabrizio Freda, the CEO of Estee Lauder since July 2009, was once an industry "wunderkind," Jim Cramer acknowledged Tuesday.
Shares of Estee Lauder have fallen 50% year to date and lost two-thirds of their value over the past two years.
We have been expecting consecutive poor quarters from Estee Lauder since China's post-Covid economic rebound has stalled.
Rather, the investment case is more about how Estee Lauder can right the ship.
Persons:
Estee Lauder, Bobbi Brown, Jo Malone, Fabrizio Freda, Jim Cramer, Freda, Jim, we're, Lauder, China's, Jim Cramer's, Budrul
Organizations:
HSBC, L'Oreal, CNBC, Lightrocket, Getty
Locations:
China, Korea, Asia, New York City, Hong Kong