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Search resuls for: "Megamind"


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When Did Teen Boys Get a Nose for $300 Cologne?
  + stars: | 2024-05-19 | by ( Callie Holtermann | ) www.nytimes.com   time to read: 1 min
On a recent trip to Sephora, 11-year-old Lincoln Rivera asked his mom for a $125 atomizer of Yves Saint Laurent eau de parfum. He also covets scents from Jean Paul Gaultier, which he learned about from the animated movie “Megamind,” and Paco Rabanne (some of its cologne bottles are shaped like robots). “I feel fine about how I smell,” said Lincoln, a fifth grader in Westchester County, N.Y., whose olfactory experimentation has so far been limited to deodorant. “But I could smell even better.”Abby Rivera, Lincoln’s mother, first thought the designer scents sounded like overkill for her son to wear to elementary school. She was surprised by his sudden interest until she heard that some of his hockey teammates had also been asking their parents for high-end cologne, too.
Persons: Lincoln Rivera, Yves Saint Laurent eau, Jean Paul Gaultier, Paco Rabanne, , Lincoln, Abby Rivera, Lincoln’s Organizations: Yves Saint Laurent eau de Locations: Sephora, cologne, Westchester County, N.Y
The newest offshoot of the looksmaxxing subcuture is smellmaxxing, which involves mostly men trying to improve their smell with different colognes among other hygiene tips. "Megamind caught smellmaxxing," on-screen text said in a TikTok from December, which amassed over 3.5 million views. Other creators have jumped on the trend with jokes: One urged others to "start smellmaxxing bro" while shooting cologne mists into the night sky. On another popular video tagged #smellmaxxing, a poster showed their massive cologne collection: "Once you start.. you can't stop," they wrote on-screen. "When you took scentmaxxing too far," @lordoffragrances wrote on-screen with a skull emoji.
Persons: , Megamind, John Paul Gaultier cologne, smellmaxxing, Therabreath, bro, Jeremy, @lordoffragrances, looksmaxxing Organizations: Service, Business Locations: cologne
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