So far in 2023, choiceful has appeared in 15 quarterly earnings calls for S&P 500 companies, according to a CNBC analysis of FactSet transcripts.
In 2021, only the CEOs of Molson Coors and McCormick said "choiceful" when speaking to investors on their quarterly conference calls.
But the Oxford English Dictionary notes the earliest known use of the word in the late 1500s.
These days, CEOs have used it to describe a consumer whose behavior has changed over the last two years.
That's where "choiceful" comes in handy again.
Persons:
Doug McMillon, choiceful, That's, McCormick, Laxman Narasimhan, it's, Ralph Lauren, Patrice Louvet, Molson Coors, Gavin Hattersley, we've, McDonald's Kempczinski
Organizations:
Walmart Inc . Corporation, Automation, Innovation, CNBC, Molson Coors, Webster, Oxford English, Consumers
Locations:
Washington , DC, Merriam, McDonald's