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Top related persons:
— - 1 LoopMe - 1 AppLovin - 1 It's - 1 Maggie Mesa - 1 LUMA - 1
Top related locs:
FarmVille Chartboost
Top related orgs:
AAA - 1 Service - 1 Business - 1 Zynga - 1 Mayfair Equity Partners - 1 LUMA Partners - 1

Search resuls for: "Mayfair Equity Partners"


3 mentions found


☆ Gaming giant Take-Two is in talks to sell its Chartboost adtech division
  + stars: | 2024-10-30 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +5 min
Take-Two Interactive is in talks to sell its adtech division Chartboost. AdvertisementTake-Two Interactive, the video games giant behind franchises like "NBA 2K24" and "Grand Theft Auto," is in talks to sell its adtech division Chartboost. Adtech companies AppLovin and LoopMe have emerged as potential buyers for the Chartboost assets, the people said. AdvertisementTake-Two acquired Chartboost through its 2022 $12.7 billion purchase of the mobile gaming company Zynga. AppLovin offers a similar, but larger, business to Chartboost — offering developers adtech to make money from their mobile games and find new users.
Persons: —, LoopMe, AppLovin, It's, Maggie Mesa, LUMA Organizations: AAA, Service, Business, Zynga, Mayfair Equity Partners, LUMA Partners Locations: FarmVille, Chartboost
☆ Experts say these 9 European digital-marketing companies could be top acquisition targets in 2023
  + stars: | 2022-12-30 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +2 min
Insider spoke to experts who identified nine European adtech companies ripe for acquisition. Private-equity firm Mayfair Equity Partners took a majority stake in UK-based adtech firm LoopMe in January. Given the strength of the dollar versus the euro and the pound, European companies may now be more affordable than in prior years. These characteristics make European companies attractive acquisition targets for US firms. Insider spoke to six experts — a mix of bankers, adtech insiders, VCs, and M&A advisors — who identified nine European digital marketing and adtech companies that are on the market or would be attractive targets.
☆ 9 hot European digital-marketing companies that experts say are prime acquisition targets for 2023
  + stars: | 2022-10-28 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +2 min
Insider spoke to experts who identified nine European adtech companies ripe for acquisition. Private-equity firm Mayfair Equity Partners took a majority stake in UK-based adtech firm LoopMe in January. Given the strength of the dollar versus the euro and the pound, European companies may now be more affordable than in prior years. These characteristics make European companies attractive acquisition targets for US firms. Insider spoke to six experts — a mix of bankers, adtech insiders, VCs, and M&A advisors — who identified nine European digital marketing and adtech companies that are on the market or would be attractive targets.
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