Read previewScale has been a big part of Amazon's pitch for ads in Prime Video. Amazon doesn't regularly release viewership data, and one commonly heard suspicion is that Prime Video hasn't had any huge, original hits of late. It measures Netflix, Prime Video, Max, and Disney+ in 20 countries across the US, Canada, Europe, Latin America, and Asia. Here are some other other findings from Digital i:Netflix and Prime Video have similar viewer demographics, with Prime skewing slightly older. Licensed content makes up about half of viewing across Netflix, Prime Video, and Disney+, with the rest coming from originals.

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Persons: —, hasn't, Max skews Organizations: Service, Amazon, Business, Netflix, Disney Locations: Canada, Europe, Latin America, Asia