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"Barbie" isn't just the biggest ticket of the summer, it's also the hottest merch money can buy. Since its creation in 1959, the Barbie brand has had countless partnerships and licensing arrangements with brands in related industries. "When you're an icon, everyone is familiar with you instinctively," Quint tells Make It. "Add on the marketing push that you get with a Hollywood film, and you've got the explosion of attention, content and partnership around the movie." The boutique cinema chain Alamo Drafthouse is leaning into the Barbie hype, launching its first-ever tie-in merchandise collection alongside the film.
Persons: isn't, it's, Margo Robbie, Matthew Quint, Quint, you've, Barbie, they'll Organizations: Malibu, Columbia Business School, Alamo
Months later, when TikTok was grilled by Congress over privacy and security concerns, Pappas was the TikTok executive in the hot seat fielding questions. But Chew, who took over as TikTok CEO in April 2021, has largely stayed out of the spotlight at a time when the app he leads can’t seem to avoid it. He eventually went on to become the CFO of Chinese tech giant Xiaomi, which he helped take public in 2018. While Chew is not a Chinese national, Quint noted Chinese tech companies and leaders that have drawn too much attention to themselves have faced tough government crackdowns. Ultimately, Quint said, “I don’t think the CEO of TikTok has much relevance at all” for US lawmakers scrutinizing its ties to China.
Some Tesla owners are done with the electric-car brand over Elon Musk's antics. We spoke to three Tesla owners who say Musk has made them rethink their relationship with the brand. Perkowitz is one of many Tesla owners rethinking their allegiance to the brand as Elon Musk becomes an increasingly erratic and polarizing figure online. "Elon was a really good reason to buy the car," Perkowitz told Insider. "I've been kind of stalling waiting for Elon to come to his senses and say something that makes sense," Perkowitz said.
TikTok said in a statement it was "disappointed that Congress has moved to ban TikTok on government devices - a political gesture that will do nothing to advance national security interests - rather than encouraging the Administration to conclude its national security review." The bill gives the White House Office of Management and Budget 60 days "to develop standards and guidelines for executive agencies requiring the removal" of TikTok from federal devices. Many federal agencies, including the White House and the Defense, Homeland Security and State departments, already banned TikTok from government-owned devices. "The ban is minimal, extraordinarily minimal on the overall TikTok user base," said Matthew Quint, a brand expert at Columbia Business School. "The question is more, 'will this action get the ball rolling to create a bipartisan movement to fully ban the service because of a potential threat to national security?'"
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