Elon Musk's ownership has shifted X's political stance, affecting Democratic ad spending.
X switched political ads back on last year as it looked to recoup lost revenue after a brand exodus.
AdvertisementWhile some Democratic political advertisers — including Kamala Harris' presidential campaign — have stopped spending on X altogether, a small number are holding firm.
It ceased taking political advertising in 2019 under former CEO Jack Dorsey; Musk reversed that decision last year.
The research firm EMARKETER predicted that political ad spending in the US will top $12 billion this year.
Persons:
X, —, Kamala Harris, Elon Musk, revved, hasn't, Colin Allred, Sen, Ted Cruz, Jon Tester, Tim Sheehy, — Jon Tester, it's, Harris, Linda Yaccarino, Tyler Goldberg, Mike Nellis, Nellis, I've, Matthew Madrazo, Jonathan Phelps, X's, Ned Segal, Jack Dorsey, Musk, Elon, Mark Jablonowski, Andy Kiersz
Organizations:
Elon, Democratic, Service, Twitter, Trump, Texas Senate, Montana, Solutions, Republican, Fox News, Democrats, Nellis, Media, X, Financial Times, Meta, Google
Locations:
Texas, Montana, Washington ,