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But now “you can have it all happen instantly across the whole country.”Success strikes twiceThis isn’t even the first time little Trader Joe’s bags have gone viral. Because Trader Joe’s doesn’t boast much of an official online presence, “I’ve kind of taken on that role” with those pages, she said. A Trader Joe's mini tote bag is shown in Palmyra, N.J., on Wednesday, March 13, 2024. “It’s always a surprise.”The chain’s unusually loyal fanbase is eager for more Trader Joe’s branded merchandise, TikToker Heskett said, but Trader Joe’s doesn’t offer much of that. “You can’t buy a Trader Joe’s hat, you can’t buy a Trader Joe’s sweatshirt,” she said.
Persons: Thaddeus Yan, Joe’s, Yan, Stanley, , Colin Campbell, Joe doesn’t, Talia Heskett, Joe’s Talia ”, Heskett, She’s, Christy Vetere, , Tara Miller, “ I’m, Christina Paciolla, Matt Sloan, Miller, Joe’s hasn’t, Jonah Berger, ” Berger, Lindsey Nicholson, G Yan, “ It’s, TikToker Heskett Organizations: New, New York CNN, eBay, University of San, Facebook, , tote, CNN, University of Pennsylvania’s Wharton School, Nike, Variety, Trader Joes, Getty, G Locations: New York, London, University of San Diego’s, Vetere, Palmyra, N.J, Queens , New York
Fans of Trader Joe's won't need to resort to an eBay auction to get their hands on the chain's new mini tote bags. The $2.99 canvas bags quickly became a viral sensation when they were released earlier this month, with shoppers snatching them off shelves as soon as they were made available. The totes — which are just a slightly smaller version of Trader Joe's classic canvas bag — have been so popular that some Trader Joe's locations even put limits on how many bags customers could purchase. "We had actually hundreds of thousands of bags come in and go out within a week," he said. The popular bags come in four colors: green, red, yellow and blue.
Persons: Joe's, Matt Sloan, Sloan Organizations: eBay, CNBC
New York CNN —Self-checkout kiosks are invading several chains, like Target and Kroger. In a recent company released podcast, Trader Joe’s President Jon Basalone said a rumor that the quirky grocery chain was adding them was as “false as false can be.” He added: “We believe in people. Ignoring the trendsNot jumping on the self-checkout trend isn’t the only thing that Trader Joe’s has ignored despite their competitors doing it. But Trader Joe’s stores are already overcrowded since the chain squeezes a limited number of items into small stores, many on city street corners. Additional people inside stores or cars in parking lots could make Trader Joe’s unbearable and adding curbside pickup would also be difficult to implement for these reasons.
Persons: New York CNN —, Jon Basalone, We’re, ” Basalone, , , Bryan Palbaum interjected, ” Palbaum, Basalone, they’d, Sylvain Charlebois, it’s, Joe’s, Matt Sloan Organizations: New, New York CNN, Target, Kroger, Agri, Food, Dalhousie University, CNN Locations: New York, Nova Scotia
Trader Joe's has avoided offering delivery or pick-up orders for decades. According to an episode of Trader Joe's podcast, released on Monday: A combination of cost and company culture. Trader Joe's shoppers have been asking for the chain to provide delivery for years. Walmart has also expanded its grocery delivery capabilities, hiring drivers and offering unlimited deliveries for members of its own subscription program. Avoiding delivery and pick-up is just one way that Trader Joe's has kept its costs low.
Don't expect to be able to order a block of Trader Joe's Unexpected Cheddar or a bag of Chili & Lime rolled corn chips to your door any time soon. The latest episode of the popular supermarket's in-house podcast, "Inside Trader Joe's," explains why the chain doesn't offer online shopping like competitors Aldi, Publix and Kroger, and is instead happy to keep running its business the way it has since it was founded in 1967. Building out a robust delivery operation would involve creating a network of warehouses to store products, as well as a delivery system to get those products to customers' doors. For a brand that closely watches its bottom line to keep prices low, it's a non-starter. "We love being a real place for a whole bunch of reasons and not just because it's where we started," co-host Matt Sloan said.
Fans run social media accounts dedicated to tracking discontinued products at Trader Joe’s, and others blog about long-lost items at Costco. “We understand that it can be disappointing — devastating, even,” Trader Joe’s says on its “discontinued product feedback” contact page for customers. There are several reasons Trader Joe’s, Costco (COST) and other stores suddenly stop selling customer favorites. Also, for stores like Costco and Trader Joe’s, discontinuing items can reinforce the treasure hunt-like appeal of these stores. One major factor: It’s difficult to get shelf space inside Trader Joe’s and Costco and stay there.
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