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Search resuls for: "Matt Powell"


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☆ Kanye and Adidas: Money, Misconduct and the Price of Appeasement
  + stars: | 2023-10-27 | by ( Megan Twohey | More About Megan Twohey | ) www.nytimes.com   time to read: +3 min
Even as they squared off in arbitration, Adidas and Mr. West came to an agreement that served their common interest. But most of the revenue would go to Adidas, and Mr. West was entitled to royalties. “Very unfortunate,” Mr. Gulden said, “because I don’t think he meant what he said.”Days later, Jonathan Greenblatt, the head of the Anti-Defamation League, posted online that Mr. Gulden had apologized for those remarks. “Our stance has not changed.”MethodologyThe grid at the top of this article includes most Adidas Yeezy releases between February 2015 and August 2023. the Yeezy Boost 380 Onyx and Yeezy Boost 380 Onyx Reflective).
Persons: West, George Floyd’s, Matt Powell, “, Bjorn Gulden, Mr, ” —, Gulden, ”, Jonathan Greenblatt, Ye, ” Adidas, Joe Coscarelli, Julie Tate, Rumsey Taylor Organizations: The Times, Adidas, Mr, Defamation League Locations: StockX
☆ Nike is facing a PR nightmare as Kyrie Irving, Ja Morant, and now Tom Sachs face scandals – but experts say partnerships with celebs and athletes will never go away
  + stars: | 2023-03-14 | by ( Matthew Kish | ) www.businessinsider.com   time to read: +8 min
Curbed published a blistering story about Tom Sachs, a Nike collaborator, this week. As long as companies have partnered with celebrities, some endorsement deals have run aground, said Coresight Research CEO and founder Deborah Weinswig. Longtime sportswear industry analyst Matt Powell, who recently founded Spurwink River, said endorsement deals are "fraught with peril." "I thought for a while that brands were moving away from real celebrity endorsements," he told Insider. "We're talking about a very, very small percentage of celebrities who get endorsement deals who have that halo effect," Herzog said.
☆ How startup Hilma raised a $3 million seed round from backers, including a former Nike exec and a Bonobos cofounder, to make running shoes more inclusive for women
  + stars: | 2022-10-27 | by ( Matthew Kish | ) www.businessinsider.com   time to read: +5 min
The problem: Running shoes historically have been based off the shape of a man's foot. Hilma's shoes are made in varying shapes and widths in order to provide the perfect fit for every runner, regardless of foot shape or ability. Woman in Hilma running shoes. Hilma's launch follows Lululemon's footwear launch, which similarly prioritized female consumers and continues to exceed the company's expectations. Hilma's shoes are made in China and warehoused in the US before shipping to consumers.
☆ I went inside hot shoe brand Brooks' R&D lab where it's rolling out top-secret 3D printed sneakers that promise to fix every runner's flaws
  + stars: | 2022-10-20 | by ( Matthew Kish | ) www.businessinsider.com   time to read: +6 min
DeSimone said mass customization with 3D technology should be available within the next few years. An Adidas Ultraboost shoe made with more traditional foam retails around $190, but the company's 3D technology starts at around $200. "3D shoes have been pretty limited so far in terms of sales," said Matt Powell, senior industry analyst for the NPD Group. "We have dreamed about the opportunity to put Run Signature to work for runners in a big way," Caprara said. The new 3D shoe, which features a sock-like upper and a sole that looks like a series of spiderwebs, will be released next year.
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