Matt Escalante is the new VP of Brach's seasonal division, best known for its candy corn. The company knows its top treat is controversial — but it dominates a nearly $90 million market. AdvertisementIf you've eaten candy corn sometime in the last century, there's a good chance it came from Brach's. The confection giant is best known for cornering the candy corn market, churning out 28 million pounds of the candle-like candy each year and raking in $75 million of an $88.5 million candy corn market in 2022, according to data from the consumer research firm Circana. And while the candy corn market stays booming, the product itself — with its waxy texture, neon coloring, and saccharine aftertaste — is notoriously polarizing.

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Persons: Matt Escalante, Escalante, —, Brach's, Laffy Organizations: Service, Business, Twitter, Ferrara Candy Company, Street Journal Locations: Brach's, Escalante, Ferrara