He says Google search is worse than ever, and the company isn't financially incentivized to fix it. Google search is worse than it was three years ago. People use Google search in two waysPeople use Google to either find general information where any credible source is acceptable. Searching, "who is Neil Gaiman," or "list of the endless in the Neil Gaiman series" will likely give searchers the answers they seek. That sentence's chaotic grammatical mess is a window into the Google search results pages.

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