In the 1970s and ’80s, as Asian immigration to the United States soared, grocers like H Mart; Patel Brothers, an Indian grocery founded in Chicago; and 99 Ranch Market, originally focused on foods from China and Taiwan, started in Westminster, Calif., opened to meet the demand for ingredients that tasted like home.
These were tiny mom-and-pop shops in suburban strip malls or outer boroughs with large Asian immigrant populations.
They weren’t fancy, but they were vital to their communities.
Now, those same shops have transformed into sleekly designed chains with in-store roti machines, mobile ordering apps and locations across the country — all aiming to serve the fastest growing ethnic group in the United States and the millions of others who now crave flavors like Shin Ramyun, chili crisp, chaat masala and chai.
Persons:
Patel
Locations:
United States, Indian, Chicago, China, Taiwan, Westminster, Calif