One simple solution: Require all Search ads to be bright pink.
One simple solution: Require all Search ads to be bright pink.
AdvertisementAdvertisementWhen Search ads aren't labeled clearly, consumers don't spot them as much and click more often on the paid listings.
'Defects'Amazon entered the advertising business in a big way, and search ads are one of its most successful offerings.
A 'uniform standard for labeling ads'Which brings us back to the simple solution: Search ads should be bright pink.
Persons:
—, Mary Engle, Engle, Microsoft's Bing, BILL O'LEARY, Ben Edelman, Edelman, Jeff Bezos, wouldn't, Bing
Organizations:
Service, Federal Trade Commission, Google, Consumers, Getty, FTC, Microsoft, Amazon
Locations:
Washington