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☆ 4 takeaways that show how AI influencers are invading YouTube and social feeds, from a new survey of 1,000 consumers
▼ + stars: | 2024-05-23 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +1 min

A new report from The Influencer Marketing Factory outlines the rise of virtual influencers. These AI influencers are now mainstream, with 53% of respondents in a survey following at least one. They're presenting themselves as digital avatars or AI-generated virtual influencers. These AI influencers are now going mainstream, according to an April report by The Influencer Marketing Factory. It found that 53% of participants followed at least one virtual influencer, and 22% were somewhat familiar with these creators.

Persons: — Organizations: Factory, Service, Business

☆ 5 types of new jobs that AI could create
▼ + stars: | 2023-11-30 | by ( Jacob Zinkula | ) www.businessinsider.com time to read: +5 min

New AI jobs, which may not require a college degree, could offer high salaries for workers. The number of AI jobs is already on the rise. Here are the five new jobs that AI could create in the future, per the World Economic Forum. AdvertisementAs new AI tools continue to emerge , experts say engineers will be needed to guide their development. AI content creatorsAI tools will make it possible for "AI content creators" to "rapidly produce in-depth content on a topic in any field or domain" per the World Economic Forum report.

Persons: —, it's, Chris Hyams, James Neave, OpenAI Organizations: Service, World Economic, Meta, Economic, Marketing Factory

☆ Almost half of US consumers bought something via social media this year, according to a new survey. Here are the big takeaways on who's buying what and where.
▼ + stars: | 2023-11-27 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Almost half of American consumers have bought something on social media this year, a new survey has found, as tech companies push for people to buy and sell products on their platforms. The Influencer Marketing FactoryBeauty products and clothes are the most popular items bought on social mediaOver 25% of the respondents who did buy products on social media said they bought apparel on social media, while 19% purchased beauty products. Over a third of those who bought on social media spent more than $100A total of 35% of those who bought something said they'd spent more than $100. Almost 10% of those who bought something on social media did so weekly. This discovery aspect is a big focus for social platforms.

Persons: Bridget Dolan, Douyin, Patrick Nommensen, TikTok, they'd, Alessandro Bogliari, execs, Instagram Organizations: influencer, Influencer, Factory, Business, YouTube, Intelligence, Facebook Locations: Los Angeles, China

Social media users, often influencers, invite viewers to watch them get ready to do something or go somewhere. Think “Clean with Me” videos where users watch people clean their homes for inspiration or pleasure. On TikTok, videos with the hashtag “grwm” have been viewed more than 157 billion times. Often, behind the “getting ready” content lurk other, more commercial messages. “I could sit there all day and watch Get Ready with Me videos from different creators.

Persons: they're, ”, Earnest Pettie, Sofia Richie Grainge, TikTok, whatever’s, Nicla Bartoli, who've, Bartoli, Alix Earle, Alisha Rei, Rei, she'd, didn't, Goldman Sachs, Allie Pribula, Pribula, ” Camilla Ramirez Diaz, Diaz, ” Diaz, “, They’re, Hadero Organizations: Social, YouTube, Influencer Marketing, Associated Press Locations: Toronto, Philadelphia, Burlingame , California, London

Insider spoke with influencer marketing experts and creators about sponsored content on Threads. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Hulu worked with creator Adam Rose on a sponsored Threads post. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.

Persons: influencers, Adam Rose, Kristen Bousquet, I've, Bousquet, Hulu, Krishna Subramanian, Amber Venz, Alessandro Bogliari, Ayomi Samaraweera, Meta, Rose, Brittany Mehciz, Hulu's, Thomas Walters, Ajai Guyot, Guyot, it's, Elon Musk, Ryan Detert, Matt Navarra, who's, what's, Elon, Navarra, Meta's, Instagram, Sooraj Saxena, he's, Sydney Bradley, Taryn Hicks, Jessica Ufuoma, collabs Organizations: She's, Brands, Meta, Creators, Hulu, Dollar, Amazon, Twitter, Sydney Locations: Europe

Insider spoke with influencer marketing experts and creators about sponsored content on Threads. There may not be hashtags yet on Instagram's new app Threads, but that's not stopping #ads from appearing all over the latest social-media platform. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.

☆ How influencers think about AI and its impact on their work, according to a new survey of 1,000 creators
▼ + stars: | 2023-05-24 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

The survey shows 62% of creators already use AI to help create content. Lightricks partnered with the market-research firm YouGov to survey more than 1,000 current and aspiring content creators in the US over the age of 18. The company defined content creators as "those who edit and share photos and/or videos online that generate income," while aspiring creators were defined as "those who are working towards achieving that goal." 62% of creators use AI to help create contentThe data gathered by Lightricks showed that 62% of current creators and 68% of aspiring creators already used AI in their content-creation process. 38% of creators think AI will increase their feesDespite the debate around how AI will impact creative work, 38% of creators believe that their fees will increase with the use of AI, while 22% think they will decrease.

☆ 94.5% of creators use AI to help them make content, according to a new survey of 660 influencers
▼ + stars: | 2023-05-10 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

The firm surveyed 660 creators based in the US on how they use AI, among other topics. 94.5% of them said they use AI, with editing content and image generation being top ways. And for those who are in the business of creating content, AI that can help streamline creative work can be especially enticing. The top three ways chosen were editing content, generating images and videos, and creating text and captions for accessibility. "If you're a content creator, people follow you for your storytelling, your unique point of view.

☆ Facebook is gaining traction as a creator favorite and place to make money, according to new data. But Instagram is slipping.
▼ + stars: | 2023-05-05 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

Facebook surpassed Instagram as creators' favorite app in 2023, per a new report. While TikTok and YouTube are the top two "favorite" platforms for creators in 2023, Facebook has supplanted Instagram with 17% of surveyed creators naming the Meta-owned platform as their favorite. In 2021, only 14% of surveyed creators named Facebook as their top pick. For instance, Veronica Cannady — a content creator across Facebook, Instagram, TikTok, and YouTube — told Insider that she prefers Facebook over Instagram at the moment. "As YouTube and others started rolling out and doubling down on monetization, Facebook did the same," Bartoli said.

☆ New data shows OnlyFans has made big gains as a platform for tipping and subscribing to creators — and how it stacks up against YouTube, TikTok, Twitch, and more
▼ + stars: | 2023-05-04 | by ( Nhari Djan | ) www.businessinsider.com time to read: +3 min

A new report on influencer marketing shows the tipping and subscription habits of social-media users. A new report shows social-media users in 2023 are less likely to pay creators in tips and subscriptions on the major platforms than had in the past. When respondents were asked which platform they liked for tipping and subscribing to their favorite creators, OnlyFans had the biggest gains. Bogliari suggested there could be more OnlyFans creators coming to the platform, too. The study also found an ideal rate among users who were willing to pay for content for exclusive content.

The YouTube subscriber count has quickly become an outdated relic. YouTube shorts has lowered the barrier to entry, making it easier to gain subscribers. "Especially in the world of short-form content, where your viewers are one swipe away from moving onto someone else." Nearly every social platform, from YouTube to Facebook to TikTok, is still working to crack the code for monetizing short-form video well with advertising. Short-form video ad spending worldwide for 2022 to 2028, via Insider Intelligence.

☆ YouTubers and creator-economy insiders react to the sudden CEO shake-up, and describe the challenges that will define the future of the platform
▼ + stars: | 2023-02-18 | by ( Amanda Perelli | Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +6 min

YouTube CEO Susan Wojcicki is stepping down, and being replaced by chief product officer Neal Mohan. YouTube chief Susan Wojcicki's sudden announcement on Thursday that she is stepping down has sent shockwaves through the creator community. Wojcicki has been YouTube's CEO since 2014, and joined parent company Google in 1999 as its first marketing manager. Chief product officer Neal Mohan will be taking over her role, having previously been in charge of key products like the short-video platform YouTube Shorts and launched subscription services YouTube Premium and YouTube TV. "Susan understood from the beginning the importance of content creators on YouTube," said Alessandro Bogliari, CEO and cofounder of The Influencer Marketing Factory.

Not only have marketers been pausing ad spend en masse, YouTube is also battling TikTok for audiences and content creators. Industry insiders credit Mohan with building out the ad products that made YouTube Google's main growth engine for so many years. Tal Chalozin, CTO and cofounder of the adtech company Innovid, said that Mohan's expertise stretches across all of YouTube's ad business, particularly adtech. "He was leading product for the launch of YouTube Premium and YouTube TV, and the growth of YouTube Music," said one former YouTube employee. "It's now Neal and YouTube against TikTok, and that's the existential battle for short-form video monetization and creators," Norman said.

☆ Q4 is typically full of big paydays for creators, but this year they're having mixed results
▼ + stars: | 2022-11-10 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Here are the trends in Q4 marketing deals and ad rates this holiday season. The last quarter of the year is typically the busiest season for influencers, with holiday campaigns and end-of-year deals leading to lucrative payouts. While some are seeing brands spend more than ever, others say the number of deals — and the dollar amounts — have held steady compared to last year. In 2020, for instance, some holiday campaigns began as early as August. Johnson said typically his team begins working on holiday campaigns in early to mid-September.

One of the first things advertisers ask for during a pitch is to see a creator's media kit. Many influencers, especially those primarily working on Instagram and TikTok, say brand sponsorships are their main source of income. To get brand deals, influencers often use media kits as a tool to showcase their value to a company. Media kits also often include information about the brands that a creator has worked with and their audience demographics. Here are 19 examples of real influencer media kits from YouTube, Instagram, and TikTok stars (arranged by follower count):

One of the first things advertisers ask for during a pitch is to see a creator's media kit. Many influencers, especially those primarily working on Instagram and TikTok, say brand sponsorships are their main source of income. To get brand deals, influencers often use media kits as a tool to showcase their value to a company. Media kits also often include information about the brands that a creator has worked with and their audience demographics. Here are 18 examples of real influencer media kits from YouTube, Instagram, and TikTok stars (arranged by follower count):

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