Read previewRetailers have new friends in their battle to steal ad dollars from Amazon: Meta and Google. And Kroger inked a deal to sell targeted Meta ads for grocery-focused brands. Instacart is working with YouTube to let advertisers target ads based on someone's shopping behavior on Instacart. Kroger Precision Marketing's Pratt said that Kroger is also pitching Meta ads to social advertisers as performance ad formats. Advertisers typically buy social ads to increase big branding goals like awareness, but retailers want to prove that social ads also drive sales.

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Persons: —, Kroger, Ross Walker, Walker, Andrew Lipsman, Cara Pratt, Instacart, Shopify, Andrius Baranauskas, Baranauskas, Marketing's Pratt, Lipsman Organizations: Service, Google, Meta, Business, Amazon, Retailers, Media, Kroger, Marketing, Kroger Precision Marketing, YouTube Locations: Canada, Acadia, Shopify