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☆ Meta and Google have become new allies for retailers in their battle to steal ad dollars from Amazon
▼ + stars: | 2024-06-28 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +6 min

Read previewRetailers have new friends in their battle to steal ad dollars from Amazon: Meta and Google. And Kroger inked a deal to sell targeted Meta ads for grocery-focused brands. Instacart is working with YouTube to let advertisers target ads based on someone's shopping behavior on Instacart. Kroger Precision Marketing's Pratt said that Kroger is also pitching Meta ads to social advertisers as performance ad formats. Advertisers typically buy social ads to increase big branding goals like awareness, but retailers want to prove that social ads also drive sales.

Persons: —, Kroger, Ross Walker, Walker, Andrew Lipsman, Cara Pratt, Instacart, Shopify, Andrius Baranauskas, Baranauskas, Marketing's Pratt, Lipsman Organizations: Service, Google, Meta, Business, Amazon, Retailers, Media, Kroger, Marketing, Kroger Precision Marketing, YouTube Locations: Canada, Acadia, Shopify

☆ Social media has gotten so bad that America's top doctor is intervening
▼ + stars: | 2024-06-18 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're looking at the surgeon general suggesting warning labels for social media . The big storyA solution for socialsAnna Moneymaker/Getty Images; Chesnot/Getty Images; Chelsea Jia Feng/BISocial media has gotten so bad that the country's top doctor is intervening. AdvertisementIn his piece, Murthy said social media is a key culprit of the mental health crisis young people are facing. Generative AI adds more fuel to the misinformation fire social media platforms have been battling for years. Many of them are making fast use of social media platforms like TikTok and investing heavily in AI.

Persons: —, Anna Moneymaker, Chelsea Jia Feng, Vivek Murthy, Geoff Weiss, Murthy, It's, Katie Notopoulos, isn't, Adam Kovacevich, Dan Whateley, Mark Zuckerberg, Zuckerberg, Danielle DiMartino Booth, Instagram, Larry Fink, Dave Calhoun, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover, Annie Smith, Amanda Yen Organizations: Service, Business, US, The New York Times, of Progress, Getty, Meta, Bank of America, AIM, Apple, Apple Watch, Adobe, Justice, Marketing's, District of Columbia, DC, Boeing Locations: China, Schonfeld, New York, London

☆ CMOs are facing an existential crisis — but there is still time to secure the future of marketing
▼ + stars: | 2024-02-09 | by ( Raja Rajamannar | ) www.businessinsider.com time to read: +5 min

In his column for CMO Insider, Raja Rajamannar writes that it's not too late for CMOs to prove their impact. More recently, UPS and Walgreens joined the growing list of companies opting to merge their marketing and digital teams or move the marketing discipline into new posts, like chief growth officer, chief commercial officer, or chief customer officer. Find power in purposeIn the modern age of marketing – quantum marketing — purpose is no longer optional; it's an essential differentiator. The future of marketing shines bright, but it requires dedicated effort to realize its full potential. Raja Rajamannar is the chief marketing and communications officer and president of healthcare, at Mastercard

Persons: Raja Rajamannar, it's, —, Johnson, Wells, Rajamannar Organizations: Service, Fortune, UPS, Walgreens, Brands, Mastercard Locations: Wells Fargo

☆ My small business almost closed due to staffing shortages. Here's what helped me hire 27 seasonal workers — and save lives.
▼ + stars: | 2023-12-15 | by ( Paulana Lamonier | ) www.businessinsider.com time to read: +7 min

This summer, her swim program almost shut down due to a staff shortage. Lamonier posted a video that was viewed over 47,000 times and was able to staff her program. This article is part of "Talent Insider," a series containing expert advice to help business owners tackle a variety of hiring challenges. We offered swim lessons in private residential homes and taught up to 100 students how to swim one summer. It also reminded our community that not having a Black-owned swim program would directly impact more drownings in the community.

Persons: Paulana Lamonier, Lamonier, —, Gen Zers, Zers, I've Organizations: Black, Service, York College, NYC Department of Parks & Recreation, CDC, Fuse, of Health, Cross, YMCA, BPWS, New York, Employment Locations: Astoria, Queens, New

Indeed, studies show that drinking alcohol is less in vogue with younger millennials and Gen Z. Mounting concern around weight loss drugs GLP-1 drugs, which mimic the action of the glucagon-like peptide-1 hormone and stimulate insulin secretion after a meal, lower blood sugar and send feeling of fullness to the brain. What's more, GLP-1 drugs are an overwhelmingly American topic, with most Europeans unaware of them or unwilling to pay high prices. In total, GLP-1 users are only a very small slice of total alcohol consumers, said Spiros Malandrakis, lead alcohol industry researcher at Euromonitor International. The most vulnerable purveyors are those that are trailing the shift in consumption, notably domestic, non-premium beer brands.

Persons: Katie Pell, Pell, wasn't, millennials, Eli Lilly's Mounjaro, Goldman Sachs, Jason English, Nadine Sarwat, Bernstein, Sarwat, Spiros Malandrakis, —, BUD YTD, who'd, Mickey Velado, Brian Sudano, Nell Healy, Healy, she's, Malandrakis, Ryan Brigden, Brigden, Sudano, Joseph Gabelli, Gabelli, Z, there's, it's, Garrett Nelson, They've, seltzer, Nelson, Molson Coors, Bud, he's Organizations: Gallup, Drugs, Nordisk's Ozempic, JPMorgan, CNBC, Euromonitor, Anheuser, Busch Inbev, Beverage Marketing, Constellation, Guinness, Corona, Heineken, Athletic Brewing Company, Heineken Holding, Carlsberg, Constellation Brands, Malandrakis, Beverage, Gabelli, Diageo, Molson Coors, Busch InBev, Molson, Anheuser Busch Locations: Brooklyn, U.S, GLP, imbibing, Angeles, Colorado, Washington, California, North Carolina, San Francisco Bay, Europe, British, Brazil, India

☆ Extended reality is helping solve some of marketing's biggest challenges by creating memorable, immersive customer experiences
▼ + stars: | 2023-11-09 | by ( Nicholas Fearn | ) www.businessinsider.com time to read: +8 min

A range of XR tech is available for marketingMarketers have a range of XR technologies to choose from when developing immersive marketing campaigns. Apple is one company that's "pushing the boundaries" of XR-based marketing, Van Belleghem said. XR to the rescueXR technology is also helping marketers solve many of their biggest day-to-day challenges. XR technology also makes scalability easier, Van Belleghem said, because it provides a "scale that real-life events simply cannot match." Getting XR marketing campaigns rightAn essential first step in successful XR-based marketing is to understand the target audience and ensure campaigns provide value to customers' lives, said Rogers.

Persons: —, Ludenso, Eirik G, Sol Rogers, Rogers, Steven Van Belleghem — who's, Steven Van Belleghem, Simon Windsor, Van Belleghem, Apple's, Windsor, Arif Miah, Mattel's, Barbie Organizations: XR, Service, Discovery, Ludenso, Puma, Disney, Microsoft, Windsor, Mud

☆ 3 ways a private-equity firm is tapping content creators for its portfolio of brands, from co-investment to market research
▼ + stars: | 2023-08-09 | by ( Sydney Bradley | Margaret Fleming | ) www.businessinsider.com time to read: +5 min

Sponsorships aren't the only way influencers can make money working with brands. The Newcastle Network, a private-equity firm, is tapping creators as investors for DTC brands. And Newcastle Network, a private-equity firm based in Boston, is taking those relationships one step further with the help of Village Marketing's Vickie Segar. Since then, she's been developing strategic partnerships with influencers through the private-equity firm, such as tapping those influencers for market research on behalf of the firm's portfolio companies or bringing on creators themselves as investors. Here are 3 ways that private-equity firm Newcastle Networks is working with influencers:Tapping creators for market research.

Persons: Vickie Segar, —, she's, Segar, Shawn Johnson East, Andrew East, Chris Casgar, Casgar Organizations: Newcastle Network, DTC, YouTube, Newcastle, WPP, Newcastle Networks, influencers, Andrew, Easts Locations: Boston, Newcastle, Instagram

☆ MediaMath seemed destined for a $1B fairy-tale exit. Instead, most early investors got nothing.
▼ + stars: | 2023-03-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +19 min

At its Halloween party in 2015, the adtech startup MediaMath seemed on the brink of greatness. The machine-learning revolution that took over the financial industry was finally happening in marketing, and many industry insiders considered MediaMath to be the hottest adtech company of the time. "We never came close to consummating such a deal with MediaMath nor entertained the purported valuation," said a representative for Singtel. The Trade Desk, the most comparable independent DSP company to MediaMath, was riding high after its 2016 initial public offering. The quasi-equity agreement was structured to protect Searchlight if MediaMath didn't perform to certain quotas or if things went south financially.

☆ Twitter is being sued for almost $400,000 by a marketing company after being accused of not paying its fees
▼ + stars: | 2023-01-12 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +3 min

Twitter is being sued for $392,239 after being accused by a marketing firm of not paying its fees. Canary Marketing, an agency based in San Francisco, is suing Twitter for $392,239.11, plus interest, for breaching its contract with the firm by not paying fees, according to a lawsuit filed on January 6. According to the suit, Canary Marketing provided merchandise to Twitter from June 2020 until August 2022 under an agreement that Twitter would pay for its services within 60 days of receiving an invoice. "Twitter appears to interpret the MSA [contract agreement] as allowing it to pay or not pay Canary invoices when Twitter decides to do so," the lawsuit alleged. Twitter and Canary Marketing did not immediately respond to Insider's request for comment outside of normal business hours.

☆ Some Amazon advertisers are fuming after a Black Friday glitch cost them up to hundreds of thousands of dollars while others underspent and missed out on sales goals
▼ + stars: | 2022-11-28 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Amazon's ad tool inaccurately showed how much advertisers spent on Black Friday campaigns. Ad buyers said the glitch cost them betweens tens of thousands to hundreds of thousands of dollars. The range of overspending varies wildly from tens of thousands of dollars to hundreds of thousands of dollars, the agencies said. Ad buyers often devote up to 80% to 90% of their Amazon ad budgets to these two formats. Another agency source suspects Amazon might decline to give their money back and simply tell advertisers that their overspent ad dollars drove sales.

☆ The executive running Oracle's tattered marketing group, called 'the hatchet man' by some employees, is tasked with cutting costs, insiders say
▼ + stars: | 2022-08-26 | by ( Belle Lin | Ryan Joe | ) www.businessinsider.com time to read: +10 min

Oracle's marketing team "imploded" following layoffs and the departure of its CMO this summer. A source told Insider that means salespeople will be selling products to sectors they never had before, including healthcare, which is now a key focus with Cerner. Plus, products like Oracle's cloud infrastructure face competition from tech giants like Amazon, making marketing a key lever in that fight. That morning, nearly 50% of some marketing groups received phone calls that they were being laid off, including Kelman's senior staff, multiple sources told Insider. Oracle's marketing structure, as it once was, is gone.

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