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☆ Netflix is competing with both traditional media and tech companies for ads, says DoubleVerify CEO
▼ + stars: | 2024-07-18 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailNetflix is competing with both traditional media and tech companies for ads, says DoubleVerify CEOMark Zagorski, DoubleVerify CEO, joins 'Closing Bell Overtime' to talk Netflix's ad tier and how they are stacking up to the competition when it comes to attracting ad dollars.

Persons: Mark Zagorski Organizations: Netflix

☆ AI is helping to create more creative ads — and challenges, software firm says
▼ + stars: | 2024-05-15 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailAI is helping to create more creative ads — and challenges, software firm saysMark Zagorski, global CEO of DoubleVerify, says artificial intelligence "can help spread disinformation" and "helps perpetrate fraud."

Persons: Mark Zagorski

☆ Ad verification company DoubleVerify to acquire AI firm Scibids in $125 million deal
▼ + stars: | 2023-07-31 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Ad verification company DoubleVerify plans to acquire adtech firm Scibids for around $125 million. It intends to use Scibids' AI expertise to help advertisers better target and optimize ad campaigns. DoubleVerify, the publicly-listed ad verification company, has entered into an agreement to acquire AI-powered adtech firm Scibids in a cash and stock deal valued at $125 million. The product matches DoubleVerify's media quality and ad performance data with Scibids' AI algorithms to let advertisers improve the performance of their campaigns. Around $66 million of the Scibids purchase price will be paid in cash with the remainder in DoubleVerify common stock.

Persons: DoubleVerify, Mark Zagorski, Zagorski, Scibids, Brian Andersen, Dick Filippini, Mark Greenbaum Organizations: Diageo, Dell, Fortune, Microsoft, Allianz, Spotify, LUMA Partners Locations: Paris, France, DoubleVerify, adtech

☆ Meta's Threads vs. Twitter's threats: How rival apps affect advertising revenue
▼ + stars: | 2023-07-07 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailMeta's Threads vs. Twitter's threats: How rival apps affect advertising revenueMark Zagorski, DoubleVerify CEO, joins 'Squawk on the Street' to discuss advertisers' interest in Threads, the splintering of audiences in social media, and what could mitigate the profitability of Threads.

Persons: Mark Zagorski

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