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Elon Musk has started an electric-vehicle price war that Tesla can't finish. In April, Ford CEO Jim Farley said Tesla's cuts could start an unsustainable price war. If it slides back into the red because of its price cuts, expect investors to run in another direction. In China, Tesla's price cuts even sparked protests among owners who paid more for their vehicles. Waging price war during a downturn is a challenge unlike any Tesla has faced before.
Persons: Elon Musk, Tesla, Mark Schirmer, crumb, John Zhang, Musk, , he's, hasn't, — it's, Frederic J . Brown, Ford, John Lawler, Schirmer, I've, it's, Jim Farley, Elon, Oliver Zipse, Zhang, they're, they'd, Zach Kirkhorn, Linette Lopez Organizations: Cox Automotive, , Revenue, Wharton School, Ford, BMW, Getty, GM, Mercedes, EV, Hyundai Locations: AFP, China
Users can reserve Hyundai electric vehicles using a smartphone app. Porsche also has a car subscription program available in 14 cities, according to Porsche’s web site. However, the Hyundai Evolve+ program doesn’t include any support for charging such as help installing a home charger or included access to public chargers. “We’re currently exploring ways to include the charging with the subscription,” Hyundai spokesman Miles Johnson said in an email. “It also could be a way to help drive the adoption of electric vehicles, providing EV intenders a platform to test electric vehicles without the long-term commitment.”
CNN —New car prices are finally coming down. Over the past few months, though, prices have fallen to only about $230 over MSRP, on average, according to Edmunds. Land Rover models, on average, still sell for $4,500 over sticker price while Kia models sell for about $1,600 over sticker price. For the past 17 months, though, according to Cox Automotive, vehicle inventory shortages have enabled car dealers to push prices above MSRP. Used car prices are also starting to come down a bit, something that could prod new car shoppers back into the market, said Drury.
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