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☆ Top marketers from Popeyes, Kawasaki, and more dish on how they'll maximize the value of their first-ever Super Bowl ads
  + stars: | 2024-01-23 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
Read previewPepsiCo's lemon-lime soda Starry is only one year old, but millions of US consumers will soon see its first-ever Super Bowl ad, as it battles to steal share from stalwarts like 7-Up and Sprite. AdvertisementPopeye's will use its Super Bowl spot to introduce five new chicken wing flavors. First-time advertisers are also looking beyond TVTo justify the high price of a Super Bowl ad, however, marketers invest heavily to keep the conversation going across other channels. And Popeye's, which hopes to drive people to one of its restaurants with a Super Bowl-themed promo, also hopes to extend the campaign beyond the Super Bowl. Highdive is working on BetMGM's first Super Bowl ad this year.
Persons: —, Nielsen, Sami Siddiqui, Michael Smith, Bob O'Brien, O'Brien, Popeye's Siddiqui, Mark Gross, Highdive Organizations: Service, Business, Super, Kawasaki, Popeye's, Kawasaki Motors Corp, Bowl, National Collegiate Athletic
☆ Droughts, Ukraine war push global grain stocks toward worrying decade low
  + stars: | 2022-09-26 | by ( Tom Polansek | ) www.reuters.com   time to read: +8 min
But the United States, the world's top corn producer, is now expected to harvest its smallest corn crop in three years. That would be fewer days of corn stocks than the world had in 2012, when the last global food crisis spurred riots. Ukraine is expected to harvest 25 to 27 million tonnes of corn in 2022, down from 42.1 million tonnes in 2021, following Russia's invasion, according to official estimates. read moreSanctions related to the war mean Russia has also struggled to export what is expected to be a record-large wheat crop. read moreAgricultural lender Rabobank said the next U.S. wheat crop is also at risk and will be planted in dust this autumn unless rains fall.
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