Ad verification company DoubleVerify plans to acquire adtech firm Scibids for around $125 million.
It intends to use Scibids' AI expertise to help advertisers better target and optimize ad campaigns.
DoubleVerify, the publicly-listed ad verification company, has entered into an agreement to acquire AI-powered adtech firm Scibids in a cash and stock deal valued at $125 million.
The product matches DoubleVerify's media quality and ad performance data with Scibids' AI algorithms to let advertisers improve the performance of their campaigns.
Around $66 million of the Scibids purchase price will be paid in cash with the remainder in DoubleVerify common stock.
Persons:
DoubleVerify, Mark Zagorski, Zagorski, Scibids, Brian Andersen, Dick Filippini, Mark Greenbaum
Organizations:
Diageo, Dell, Fortune, Microsoft, Allianz, Spotify, LUMA Partners
Locations:
Paris, France, DoubleVerify, adtech