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☆ The Gap comeback that might actually be working
▼ + stars: | 2024-10-02 | by ( Cathleen Chen | ) edition.cnn.com time to read: +21 min

Designer Zac Posen — now creative director at Gap Inc., at the Vanity Fair Oscar party in March 2024. Danny Moloshok/ReutersSince 2014, the Gap brand has nearly halved its presence in North America, going from 968 stores in the market to 472 as of February. It makes up about 20% of overall Gap Inc. revenue, while Old Navy accounts for more than half. Before Gap, Posen was on track for a similar trajectory to Mizrahi’s. They started by redefining the positioning of each brand: Gap as a pop culture brand.

Persons: CNN — Zac Posen, Richard Dickson, Posen, Donald, Doris Fisher, Mickey Drexler, Drexler, Uniqlo, Zac Posen —, Danny Moloshok, Sonia Syngal, Dickson, Barbie, Troye Sivan, Da’vine Joy, Anne Hathaway, ” Posen, won’t, Zac, Isaac Mizrahi, ”, Gabriella Santaniello, Mizrahi, Zac Born, Saint Ann’s, Lola Schnabel, Julian Schnabel, Lena Dunham, Nicole Miller, Naomi Campbell, Grimm, —, Da'Vine Joy Randolph —, Jamie McCarthy, Yucaipa, Ron Burkle, Sean Combs, Zac Posen, Neiman Marcus —, Zac Posen — that’s, Zac Posen’s, it’s, Paco Rabanne, Patrick Robinson, Ye, Julie Gilhart, Gilhart, ” Dickson, Bernadette Peters, “, Harrison Ball, Ryan Murphy, ’ ”, TJ Maxx, Kennedy, Anne Hathway, Pietro S, Robert, William Fisher, didn’t, Mark Breitbard, Horacio Barbeito, Chris Blakeslee, Goodman, Stephanie Keith, Da’Vine Joy Randolph’s, Sivan, Hathaway, Julia Fox, influencer, Lee Peterson, hasn’t Organizations: The, Fashion, CNN, Old Navy, Inc, New Yorker, Gap Inc, Navy, Banana, Reuters, Mattel, Hollywood, Xcel Brands, QVC, Saint, Metropolitan Museum of Art, Central Saint Martins, New York Times, Centric Brands, Barneys, New York City Ballet, Swans, Disney, rockstar, Old, America ., Collins Group, Vogue, Bloomberg, Council of Fashion Designers of America, New York, Dôen Locations: Posen, San Francisco Bay, New, Banana Republic, Athleta, San Francisco, Oxford, Zara, North America, Asia, China, Republic, New York City, American, London, Bloomsbury, Balthazar, SoHo, Rome, Italy, New York, America, America . Banana

☆ Gap Inc. launches its store on Amazon
▼ + stars: | 2022-11-10 | by ( Parija Kavilanz | ) edition.cnn.com time to read: +2 min

New York CNNBusiness —Gap announced Thursday that it has officially launched its store on Amazon. While shoppers were able to buy Gap merchandise on Amazon previously through third-party sellers, the new partnership with Amazon Fashion marks the first time that Gap itself is selling its products on the online marketplace. The items, available for purchase beginning today on Amazon US and Amazon Canada, include the basics that Gap is known for — hoodies, T-shirts, denim, socks, underwear and sleepwear for adults, kids and infants. Gap (GPS) Inc. said its Amazon store will also include Baby Gap (GPS)-branded items such as nursery furniture, strollers, bassinets and cribs. None of the Gap items are exclusive to Amazon (AMZN), however, and will also be available for purchase in Gap stores and on Gap.com.

☆ Corporate America is canceling Kanye West
▼ + stars: | 2022-10-25 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +4 min

Ye, also known as Kanye West, has become a controversy magnet. Later, West threatened on Twitter to “Go death con 3 on JEWISH PEOPLE.”Since Ye’s antisemitic comments, businesses have come under pressure to take further action against him. You still might see Yeezy Gap merchandise on the Gap site, though. BalenciagaKanye’s antisemitic comments were also the final straw for luxury fashionhouse Balenciaga, which severed ties over the weekend. He had collaborated with Balenciaga for a wildly popular Yeezy Gap line earlier this year.

☆ Balenciaga cuts partnership with Kanye West
▼ + stars: | 2022-10-21 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +1 min

New York CNN Business —Fashion powerhouse Balenciaga has officially severed ties with Kanye West following a series of antisemitic posts and other controversial comments from the rapper, according to a report from Women’s Wear Daily citing a statement from Balenciaga’s parent company. “Balenciaga has no longer any relationship nor any plans for future projects related to this artist,” Kering, Balenciaga’s parent company, said in a statement to WWD. West, who legally changed his name to Ye, collaborated with Balenciaga for a wildly popular Yeezy Gap line earlier this year. In a now-deleted tweet, West said he was “going death con 3 [sic] On JEWISH PEOPLE,” according to Internet Archive’s Wayback Machine records pulled by CNN. Recently, Ye announced plans to acquire Parler, a far-right social platform, to prevent having “to fear being removed from social media again.”

☆ Kanye West says he’s terminating his partnership with the Gap
▼ + stars: | 2022-09-15 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

“We wanted to address the headlines of today and the past several weeks related to Yeezy Gap. And we are deciding to wind down the partnership,” Mark Breitbard, president and CEO of Gap Brand, said in the email. As it now moves to wind down the partnership, Gap said existing merchandise from Yeezy Gap will continue to be sold in the company’s stores and its website. West also said that Gap was required to sell 40% of Yeezy Gap products in its retail stores, which hasn’t materialized, according to The Wall Street Journal. “While Kanye could have injected a dose of energy into Gap, the incompatibility of the two visions meant that frustrations were inevitable.

The company can sell existing Yeezy Gap stocks until the sell-off period, the letter said. West, known as Ye, in 2020 signed a 10-year deal with Gap to create a line of clothing under the Yeezy Gap brand. 1/2 Rapper Kanye West talks on the phone before attending the Versace presentation in New York, U.S. December 2, 2018. Ties between West and Gap have been increasingly strained recently. Gap has been struggling to protect margins and pull in sales, blaming inflation and outdated styles at its Old Navy brand.

☆ Kanye West pulls an Elon Musk, sends Gap a letter terminating Yeezy deal
▼ + stars: | 2022-09-15 | by ( Grace Kay | ) www.businessinsider.com time to read: +3 min

The letter, which was viewed by Insider, said that Gap will still be able to sell current Yeezy Gap clothing. Ye's lawyer, Nicholas Gravante Jr. of Cadwalader Wickersham & Taft, told Insider that Gap "left him no choice but to terminate their agreement." Ye is arguing that Gap failed to make his Yeezy merchandise available in Gap's brick and mortar stores by an agreed-upon deadline, and that the company never opened dedicated Yeezy Gap stores. In 2020, Ye told Forbes Musk had offered to support him in his attempt to run for president. Earlier this week, the artist said on Instagram that he wants to open his own Yeezy stores starting in Atlanta, Georgia.

☆ Kanye West is walking away from his Gap deal — and up to $75 million in bonus payouts
▼ + stars: | 2022-09-15 | by ( Madeline Berg | ) www.businessinsider.com time to read: +4 min

Kanye West — the musician turned fashion designer — is walking away from his partnership with Gap, his lawyer confirmed to Insider. Ending the contract means West is walking away from up to $75 million worth of Gap shares — plus millions more of potential future earnings. In July, a full two years after the line was announced, the Yeezy Gap Engineered by Balenciaga line was released. The sparse line — that includes anoraks, hoodies, and bodysuits — was the first of the Yeezy Gap label to be sold in stores. The Journal also reported new Yeezy Gap items would roll out in stores this year and that the retailer could continue to sell existing products.

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