Panera founder and ex-CEO Ron Shaich once threw a baguette at an executive's head in frustration. Shaich told Insider he was trying to point out issues the company was having with its bread quality. Shaich told Business Insider in an interview that the target of the thrown loaf was the company's COO at the time, Mark Borland — who Shaich also said was his close friend. Advertisement"It was in a real meeting, a couple hundred — like 250 people in the room" Shaich told BI. Shaich cofounded Au Bon Pain, of which Panera Bread became a division, in 1981.

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Persons: Ron Shaich, Shaich, —, Elon, Ray Dalio, Mark Borland —, Panera, Borland Organizations: Service