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☆ The role of the CMO is changing. Here's what 6 experts had to say about marketing amid increased social awareness and new tech.
  + stars: | 2023-06-20 | by ( Michael Kaminer | ) www.businessinsider.com   time to read: +11 min
This article is part of CMO Insider, a platform that explores how the role of chief marketing officer is evolving. High tech rules, but traditional media still matters, CMOs sayEven with the dominance of social platforms and the emergence of AI, traditional media still plays a key role for brands. "We rely on traditional media for content whose audiences are still engaging that way, whether it's out-of-home or broadcast. In hospitality, "traditional media still plays a huge role," said Accor's Schellenberger. 1 KPI is building awareness, traditional media is still the best way to do it, along with other digital media tools."
Persons: Ewan McIntyre, it's, Alex Schellenberger, Marian Lee Dicus, Kimberly Whitler, Jessica Jensen, Jensen, Colin Kaepernick, hasn't, Marian Lee, I'm, Whitler, Jonathan Adashek, IBM's, Adashek, ChatGPT, Somebody's, Schellenberger, Netflix's, Indeed's Jensen, Accor's, there's, Dicus, Charlotte, Gartner's McIntyre Organizations: Marketing, Accor, University of Virginia's Darden School of Business, Nike, Netflix, IBM, Research Locations: Paris, jobseekers, Germany
☆ Why Netflix is placing cars like the Chevy Bolt in its shows, and what the streamer's deal with GM means for its growing advertising business
  + stars: | 2023-02-02 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +4 min
Netflix announced a new deal to integrate GM electric vehicles into popular shows like "Love is Blind" and "Queer Eye." On a press call announcing the deal, Lee said directors and showrunners would be involved in the process and that cars would be integrated in an "authentic" way so they don't "feel out of place." Netflix has a history of placing brands like Coke and GM in shows like "Stranger Things" and "Queer Eye." Lee insisted the GM deal isn't "product placement" and that GM isn't paying to put its vehicles on shows. Terms of the deal weren't shared; GM said it wasn't part of a TV ad buy on Netflix's Basic with Ads.
☆ We updated our Netflix org chart — including new top advertising, gaming, and marketing leadership — after a year of layoffs and restructuring
  + stars: | 2023-01-12 | by ( Ashley Rodriguez | ) www.businessinsider.com   time to read: +2 min
2022 was a transformational year for Netflix that marked the streamer's foray into advertising. We updated our interactive chart of Netflix's power structure and key leaders. Top execs including former marketing chief Bozoma Saint John left the company, and a new guard emerged as Netflix expanded into businesses including advertising and hired execs with experience from Snap and Hulu to lead the charge. The streamer also shuffled around some key execs, restructuring its studio film team and centralizing TV and film for Europe, the Middle East, and Africa under content VP Larry Tanz. As the power dynamics shift at Netflix, we've updated our organizational chart of the top executives at the streaming company and who they report to.
☆ Netflix org chart: We identified the 75 most powerful people at the streamer after a year of layoffs, a reorg, and top exec exits
  + stars: | 2023-01-11 | by ( Ashley Rodriguez | Shayanne Gal | Taylor Tyson | ) www.businessinsider.com   time to read: +3 min
Insider identified 75 of the most powerful execs at the streamer, in an interactive org chart. Product chief Greg Peters took on additional duties as chief operating officer and has since broadened his purview to include gaming. Former PepsiCo exec Sergio Ezama joined in 2021 to become Netflix's chief talent officer. Insider identified 75 of the most powerful executives now at Netflix. They include C-suite executives finance chief Spencer Neumann, as well as business leads like Bajaria and movie boss Scott Stuber.
☆ Netflix org chart: We identified the 71 most powerful people at the streamer and who they report to
  + stars: | 2021-08-25 | by ( Ashley Rodriguez | Shayanne Gal | Taylor Tyson | ) www.businessinsider.com   time to read: +4 min
Netflix has overhauled key leadership, naming a co-CEO, talent chief, and heads of TV and marketing. Insider identified 71 of the most powerful execs at the streamer, in an interactive org chart. Insider identified the 71 of the most powerful executives now at Netflix, following the recent executive changes. Netflix has many leaders — not all of whom are included here — but the chart below gives an inside look at who to watch in 2021. The executive shuffle came as Netflix's global audience reached 209 million paid subscribers in March, driven mainly by international viewers.
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