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"Barbie" isn't just the biggest ticket of the summer, it's also the hottest merch money can buy. Since its creation in 1959, the Barbie brand has had countless partnerships and licensing arrangements with brands in related industries. "When you're an icon, everyone is familiar with you instinctively," Quint tells Make It. "Add on the marketing push that you get with a Hollywood film, and you've got the explosion of attention, content and partnership around the movie." The boutique cinema chain Alamo Drafthouse is leaning into the Barbie hype, launching its first-ever tie-in merchandise collection alongside the film.
Persons: isn't, it's, Margo Robbie, Matthew Quint, Quint, you've, Barbie, they'll Organizations: Malibu, Columbia Business School, Alamo
Not even Taylor Swift could rescue "Amsterdam" at the box office. In fact, the latest movie from the "Silver Linings Playbook" director "ultimately stands to lose anywhere from $80 million to $100 million," according to The Hollywood Reporter. The film had an $80 million production budget and cost $70-80 million to market, according to the report, but is on pace to earn just a fraction of that. The poor performance of "Amsterdam" adds it to the long list of big-budget movies that have bombed spectacularly, though it isn't anywhere near the top just yet. These are the biggest bombs in box office history, according to data from Statista.
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