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Amazon is reopening enrollment for a program it paused years ago. Seller Fulfilled Prime allows third-party sellers to ship Prime-eligible products directly, without using Amazon's warehouses. This may help Amazon expand Prime offerings without having to significantly expand warehouses. Amazon is reopening sign-ups for Seller Fulfilled Prime (SFP), a delivery program that allows third-party sellers to ship Prime-eligible products out of their own warehouses, after a roughly 4-year pause. In a note to sellers earlier this week, Amazon said new seller enrollment for SFP will begin later this year.
Persons: Amazon, Amazon's, SFP, Sellers, Steve Denton, Denton, Marc Wulfraat, Eugene Kim Organizations: SFP, Amazon, UPS
The company scaled back warehouse expansion last year in the face of an economic downturn. Amazon grew its warehouse footprint by 125 million square feet in 2020 and 137 million square feet in 2021, Wulfraat estimated. Amazon currently uses about 65% of its total warehouse capacity, lower than the 85% levels from 2019, Wulfraat estimated. That's because Amazon over-expanded in recent years, with warehouse growth "materially" outpacing product sales growth, he said. The company saved up to $4 billion last year when it scaled back warehouse expansion plans, according to Wulfraat.
Even so, Amazon's warehouse footprint is "remarkable" compared to competitors, analysts say. Amazon added roughly half of Walmart's distribution network this year and will keep adding in 2023. The company delayed new building openings and canceled 11 million square feet of projects this year, according to Wells Fargo, citing Wulfraat. But Amazon's moves are by no means a retreat since the company continues to improve delivery speeds and dominate the US market in terms of warehouse footprint. Between 2020 and 2022, Amazon added more than 200 million square feet of warehouse space, doubling its physical footprint in the United States.
Local operators have installed prayer rooms and hung flags from workers' home countries in office bullpens to attract and retain staff. Warehouse work pays well — often double the local minimum wage — for people without college degrees or specialized trade skills. Organizing efforts have sprung up, as some unions see the pace and danger of warehouse work as a chance to mobilize. A leaked memo from 2021, first reported by Recode, showed Amazon warehouses had annual turnover of 159% in 2020. Amazon employs more warehouse workers than any other company, with a US warehouse workforce of roughly 700,000 people.
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