"Mean Girls" had a splashy box office debut, earning $28.7 million in its first three days.
Its studio deemphasized that it was a musical in marketing to avoid repelling certain moviegoers.
While most ticket buyers knew it was a musical, some were "disappointed" by the genre, per Variety.
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—, Martin Luther King Jr, Tina Fey, Wonka, Marc Weinstock, Weinstock, Variety, Taylor Swift
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Service, American, Associated Press, Variety, Warner Bros . Entertainment