The FTC told CNBC it received more than 5,500 comments on the inquiry, indicating "broad interest in ensuring fairness in franchising." The agency sought input from stakeholders, including franchise operators, workers and parent corporations, as it scrutinizes franchising practices. Industry watchers say an initial proposal from the FTC on franchise rule amendments could come as soon as the end of year. The NOA's public submission said, "The McDonald's system was, and could again be, the gold standard for the franchise business model. "Since McDonald's founding in 1955, our franchising model has successfully served the brand, franchisees, employees and the local communities we operate in."

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Persons: Lina, Matt Haller, they're, Haller, franchisors, McDonald's, NOA, Danielle Marasco, Marasco Organizations: FTC, CNBC, Federal Trade Commission, Franchise Association, Microsoft, Activision, Twitter, Industry, IFA, Service Employees International Union, Strategic, Marriott, Hilton, Brands, National Owners Association, National Locations: U.S, McDonald's, Marriott, California