Until then, Mara Hoffman had been the go-to purveyor of sexy psychedelic prints and bikinis for the Coachella crowd. “I did a strip show, tried everything on and they placed their first order,” Ms. Hoffman said. As time wore on, Mara Hoffman the brand felt increasingly disconnected from Mara Hoffman the woman, on a spiritual and aesthetic level. At one point Ms. Hoffman found herself crying on her couch, telling Ms. Davis that she wanted to close the business. “Burn it to the ground,” Ms. Hoffman said.

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Persons: ” Mr, Majeranowski, “, they’ve, Hoffman, Mara Hoffman, Patricia Field, Ms, ”, Davis Organizations: Parsons Locations: New York, Murray