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On social media, though, the biggest issue seems to be the retailer's mirrorless fitting rooms. Aritzia's communal fitting rooms are part of the brand's DNASo why make customers go through this awkwardness? The mirrorless fitting rooms go against a growing trend in retail. Eugene Gologursky/Getty ImagesAritzia's mirrorless fitting rooms go against a growing trend in retail. For Aritzia, mirrorless rooms are part of its DNA.
Persons: Aritzia, Zers, Gen Zers, Becca Bastos, Bastos, commenter, There's, Manini, Madia, Bergdorf Goodman, Eugene Gologursky, we've, Aritzia's Organizations: Service, Columbia Business School, Abercrombie, Fitch Locations: Wall, Silicon, Aritzia
One source for such items is Outlandish, the Crown Heights, Brooklyn, outfitter that opened in January. It was co-founded by Benje Williams and Ken Bernard, who are Black, expressly to encourage people of color to reconnect with the outdoors. The shop sells the necessary gear but also organizes hikes outside of the city and hosts a book club focused on works about nature by writers of color. He and his father, who hadn’t gone backpacking in 40 years, have been on three more trips since. For the adventurous dad, Williams recommends an ultralightweight stuff sack from Allmansright, whose backpacks and bags are handmade in the Bronx, or socks from the Brooklyn-based label William Ellery, which offers wool-blend pairs in nature-inspired colors with names like Chanterelle and Lichen.
Persons: Benje Williams, Ken Bernard, Williams, Benjamin, William Ellery, Daniella Manini, Jade, Jamaica Organizations: Father’s, New Locations: , Brooklyn, outfitter, Sierra Nevada, Allmansright, Bronx, Brooklyn, Peruvian, California, Ita, British Nigerian, New Yorker, Antigua, outlandish.nyc
Online retailers use psychological tricks and tools to get consumers to make purchases. But we're shopping online now more than ever before, and these subtle nudges are starting to feel more widespread. Buy online, pick up in storeBuy online, pick up instore was all the rage during the pandemic. So much of how we shop and make purchase decisions is subconscious, he said, and while you may rationally know that scarcity is a marketing tactic, your subconscious doesn't. Tips for avoiding retailers' marketing tricksJust being aware of these marketing tactics isn't enough to protect you from them, Goldberg said.
Online retailers use psychological tricks and tools to get consumers to make purchases. Offering incentives for adding more items to online carts like free shipping is another example of the psychological tricks a retailer can play. Buy online, pick up in storeBuy online, pick up instore was all the rage during the pandemic. So much of how we shop and make purchase decisions is subconscious, he said, and while you may rationally know that scarcity is a marketing tactic, your subconscious doesn't. Tips for avoiding retailers' marketing tricksJust being aware of these marketing tactics isn't enough to protect you from them, Goldberg said.
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