MANCHESTER, England, Sept 14 (Reuters) - Manchester City have become the first Women's Super League (WSL) team to secure a stadium naming rights deal after announcing a contract with baby gear brand Joie, the club said on Thursday.
The 7,000-seat Academy Stadium is the only purpose-built venue in the WSL.
"Not only is this a huge moment for Manchester City women but also for the wider club as the stadium changes name for the first time since its opening in 2014," Gavin Makel, Managing Director of Manchester City Women, said in a statement.
City agreed a multi-year partnership with Joie in March, aiming to improve family friendly services at the stadium.
Baby gear company Joie started in the UK and now has distribution in over 85 countries.
Persons:
Gavin Makel, Joie, Makel, Lori Ewing, Ken Ferris
Organizations:
Manchester City, League, Manchester City Women, Joie, Thomson
Locations:
MANCHESTER, England, Manchester