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☆ The Barbie playbook: How Mattel's CEO is transforming the toy maker into an entertainment company
  + stars: | 2024-09-19 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +6 min
Read previewMattel CEO Ynon Kreiz is trying to transform the toy maker into an entertainment company — but don't look for it to be a funder or distributor in its own right. After 2023's smash success of Greta Gerwig's "Barbie," Kreiz has become one of the most intriguing figures in Hollywood. Kreiz spoke with Business Insider on Wednesday about lessons from Barbie and how he's turning Mattel into an IP company. At a time of massive disruption in entertainment, Kreiz thinks Mattel is well-positioned. But "Barbie" established a blueprint for Mattel's future projects in working with top creatives, providing promotion power, and staying true to its brands, Kreiz said.
Persons: —, Ynon Kreiz, Greta Gerwig's, Barbie, Kreiz, John Cena, . Abrams, Kara Swisher, Mattel, Mattel Mattel, What's, We're, it's Organizations: Service, Mattel, Business, Advance, YouTube, Maker Studios, Disney, Endemol Group, Warner Bros, Procter, Gamble, Adobe Locations: Hollywood, ., New York, billings
☆ Why the big winner in the Reddit IPO is ... a magazine publisher
  + stars: | 2024-03-18 | by ( Peter Kafka | ) www.businessinsider.com   time to read: +4 min
AdvertisementIt's easy to write gloomy stories about the state of the media business. The media business is often pretty gloomy! This one is about a very Old World Media Company that has struck gold in digital media — one of the very few times that has ever happened. (While we're in disclosure mode, I should note that Business Insider itself is a digital media company acquired by German media conglomerate Axel Springer in 2015. AdvertisementMaybe a worthwhile playbook the next time — and there will be a next time — a big media company opens its wallet for a digital upstart again.
Persons: Condé Nast, —, Reddit, Time Warner, Axel Springer Organizations: Advance, Service, World Media Company, Vogue, Yorker, Big Media, News Corp, MySpace, Penguin, YouTube, Maker Studios, Disney, Fox, Time, Comcast, NBC, Vox Media Locations: Reddit
☆ Hollywood insiders are bracing for M&A activity to make a comeback, as 10 experts reveal the deals they're predicting
  + stars: | 2023-10-17 | by ( Reed Alexander | Lucia Moses | ) www.businessinsider.com   time to read: +12 min
"The unknown is hard to transact in," Sam Powers, the global head of technology, media, and telecommunications for Bank of America, told Insider. Microsoft's $69 billion acquisition of Activision , which was completed Thursday, has also put media and tech M&A back in the spotlight. "People have been holding their breath in nervous anticipation" about the idea of tech buying big media , one investor told Insider. Private-equity bets on media and Hollywood have seen mixed resultsPrivate-equity firms may have the cash to finance major media acquisitions, but they're reckoning with market volatility. Are you a Hollywood insider?
Persons: Hollywood dealmakers, Jonathan Handel, Sam Powers, Bob Iger, —, Byron Allen, Greg Doherty, Iger, Disney's, Byron Allen —, Allen, Disney, it's, Handel, It's, you've, Reese Witherspoon, Dave Kotinsky, Moonbug, Reese Witherspoon's, Jeff Zucker, Abu, Tom Staggs, Kevin Mayer, Lucia Moses, Reed Alexander Organizations: Hollywood, Puck News, Bank of America, SAG, Writers Guild of America, Disney, ESPN, Activision, Byron Allen The Weather, Wall Street shareholders, Bureau of Labor Statistics, Hulu, ABC, Nexstar Media Group, Allen Media Group, Weather, Lionsgate, Starz, Paramount, BET, Warner Bros, Games, Disney Digital Network, Maker Studios, Observers, Comcast, Paramount Global, Tech, MGM, Microsoft, Netflix, Apple, RedBird Capital Partners, RedBird IMI, Private, SP, G Global Market Intelligence, Bloomberg, Media, Apollo Global Management, Yahoo Locations: Hollywood, Blackstone, Abu Dhabi, lmoses@insider.com, ralexander@insider.com
☆ Meet the Mattel CEO who convinced Margot Robbie to become Barbie – and is being played by Will Ferrell in the movie
  + stars: | 2023-07-09 | by ( Ryan Hogg | ) www.businessinsider.com   time to read: +5 min
He earmarked Margot Robbie to play Barbie, and has driven the group's push to exploit its brands. Ryan Gosling as Ken and Margot Robbie as Barbie in "Barbie." Warner Bros.Self-deprecationAccording to Bloomberg, Mattel gave Warner Bros. and Gerwig huge creative license on the movie – including how Mattel and its bigwigs would be portrayed. Kreiz, with his chiseled jaw, pearly white teeth and broader good looks, might look more like Ken, played by Ryan Gosling, than the ghoulish CEO played by funnyman Will Ferrell. Ferrell is listed only as "Mattel CEO" in the film's credits, adding an element of ambiguity.
Persons: Barbie, Margot Robbie, Will Ferrell, Ryan Gosling rollerblading, Ken, Kreiz, Barbie's, He's, Greta Gerwig's, Robbie, Mattel, Greta Gerwig, Ryan Gosling, funnyman Will Ferrell, Ferrell, Oscar, Daniel Kaluuya, Barney, Lena Dunham, helming, Lily Collins, It's, Polly Pocket, David Zalubowski, Kreiz – Organizations: Mattel, Bloomberg, Service, Maker Studios, Disney, Endemol Group, Brother, Fox Kids Europe, London's, Warner Bros, MGM, Arch, Hasbro Locations: Wall, Silicon
☆ Upfront's Mark Suster has become the star of LA's booming startup scene. Not everyone is a fan.
  + stars: | 2023-04-18 | by ( Ben Bergman | ) www.businessinsider.com   time to read: +29 min
"I have worked with more than 50 VCs and nobody comes close to what it is like to work with Mark Suster," said a founder backed by Suster. "Mark and the Upfront Summit helped put LA tech and investing on the map," said Jeffrey Katzenberg, the cofounder of DreamWorks and WndrCo. Several years ago, a founder whose startup Suster invested in was in a conference room rehearsing their presentation for the Upfront Summit. If you're going to put him on your board, you're letting the fox guard the henhouse. "If you're going to put him on your board, you're letting the fox guard the henhouse."
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