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☆ Solidcore founder Anne Mahlum shares her longevity routine, from $10,000 red light therapy to a gallon of water every morning
▼ + stars: | 2024-05-21 | by ( ) www.businessinsider.com time to read: +7 min

Starting every morning with a gallon of waterMahlum said her morning routine includes coffee and the news, catching up on Morning Brew and CNBC. While still an active investor, Mahlum's daily routine centers on getting plenty of sleep and boosting her performance at beach volleyball. Vanessa Hankins/Courtesy of Anne MahlumShe's a big fan of recovery tech like red light therapyAnother staple in Mahlum's at-home wellness routine is red light therapy, a high-tech tool linked to antiaging and recovery benefits. "If I'm going to bed later, I'm not skimping on sleep and I'll sleep later," Mahlum said. As such, no amount of loading up on other trendy supplements, wellness tech, or fancy workout routines will help if you're not resting well, eating well, and otherwise nailing the simple healthy habits.

Persons: —, Anne Mahlum, Mahlum, Solidcore, immerses, Vanessa Hankins, Anne Mahlum She's, she's, I'm Organizations: Service, CNBC, Business, NASA, Morning Brew, Cleveland Clinic Locations: Solidcore, Mahlum's

"A lot of times, people try to hide in the herd, and we try to fit in, and I think that's the worst advice." Anne Mahlum started the boutique fitness chain Solidcore in 2013. Building empathy, maintaining disciplineMahlum's hard-charging approach may have helped her build a fitness empire, which now has more than 100 locations across the U.S. "When we had to do some of those layoffs [I didn't realize] I was taking away [former employees'] social life, their workout life, their friendships, not just their job," Mahlum says. A lifelong athlete, Mahlum says she decided to start Solidcore after being humbled by a L.A.-based Pilates class.

Persons: Anne Mahlum, —, Mahlum, It's, Adams Morgan, who'd Organizations: CNBC Locations: U.S, Washington

Anne Mahlum, 43, founded boutique fitness chain Solidcore in 2013. Prior to starting Solidcore, Mahlum founded Back on My Feet in 2007, a nonprofit focused on helping homeless people break cycles of poverty and addiction while committing to a weekly running program. From a young age, Mahlum watched her own father struggle with addiction. And at the age of 16, she found that running helped her cope with her feelings, and developed a passion for exercise. In April 2023, Mahlum sold her remaining shares of Solidcore, stepping away from her executive chairwoman role.

Persons: Anne Mahlum, Mahlum Organizations: CNBC

☆ 42-year-old turned $175,000 into a Pilates company—then sold it for $88.4 million: 'I put every dollar I had' into it
▼ + stars: | 2023-06-23 | by ( Megan Sauer | ) www.cnbc.com time to read: +6 min

Mahlum wagered everything to start Solidcore, a Washington D.C.-based company that brands itself as "Pilates core workouts redefined." Seven months later, she threw all her savings — $175,000 worth — into launching her own version of the company. She also raised $5 million from family and friends, leaving her with 80% of the startup's equity, she adds. CNBC Make It: What convinced you to pour your life savings into a Pilates business after a single workout? But I had a realization: If I take this money, all I'm communicating is that I'm doubting myself.

Persons: wasn't, she'd, —, Anne Mahlum, Solidcore, Mahlum, Adams Morgan, Larry Solomon —, I'd, Warren Buffett Organizations: Washington D.C, Global Health, Fitness, CNBC, Kohlberg, Company Locations: Washington, Philadelphia, New York City, Adams

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