The ultra-discount retailer Temu bought an eye-popping three $7 million Super Bowl ad spots.
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Though not quite a rebranding, this pronunciation is new for the two-year-old e-commerce site, which aired its first (single) Super Bowl commercial last year.
In that ad, Temu is clearly (and predictably) pronounced "tee-moo."
Those results make the estimated $21 million look like money well spent for Temu's parent company, PDD Holdings.
Persons:
—, PDD
Organizations:
Temu, Service, Super, PDD Holdings, JPMorgan
Locations:
Temu, China