That was the biggest challenge, particularly given what was going on in the world. Would you say sometimes the biggest challenge is — and I have it — imposter syndrome? I think that's probably the biggest thing is that, you know, CEO or any other role, you're not one person; you're not in it yourself. We think that's something — this idea of immersive sound is something that we know customers are really looking for. I think you're gonna see more of that from us where technology and innovation is coming faster from Bose.

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Persons: Bose, Lila Snyder, Snyder, —, she'd, I've, MIT —, it's, It's, I'm, that's, we've, we're, We're, there's, — we're Organizations: Service, MIT, Bose Locations: Wall, Silicon, Bose, Ukraine