Since 2021, Formula 1 races have used Ferrari Trento sparkling wine for podium celebrations.
Ferrari Trento said it had nearly tripled its US sales since the start of its F1 partnership.
They've been spraying and imbibing sparkling wine produced by the Italian company Ferrari Trento (no relation to the Ferrari car manufacturer).
Our goal is really to increase our export sales and make Ferrari Trento more and more international."
Max Verstappen and Lewis Hamilton celebrate on the podium with Ferrari Trento sparkling wine in 2021.
Persons:
Ferrari Trento, —, Georges Bizet's, Carmen, Matteo Lunelli, Juan Manuel Fangio, Jo Siffert, Dan Gurney, Mumm, Lunelli, Daniel Ricciardo, Aly, Theresa Sanchez, it's, Christian Miller, UC Davis, Miller, who's, — Ferrari, Ferrari, Max Verstappen, Lewis Hamilton, Yuri Kochetkov, Sanchez, It's
Organizations:
Service, Ferrari Trento, Ferrari, Champagne, Chandon, University of California, Netflix, UC, Wine Market, Las, — Ferrari Trento, Prix, Las Vegas, Formula, NFL, NBA, MLB
Locations:
Trento, Champagne, Italian, Italy, United States, Argentine, Swiss, Davis, Ferrari Trento, Miami, Las Vegas