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The logo for Lululemon Athletica is seen at a store in Manhattan, New York, U.S., December 7, 2021. REUTERS/Andrew Kelly/File Photo Acquire Licensing RightsNEW YORK, Oct 16 (Reuters) - Lululemon Athletica's (LULU.O) stock jumped by more than 10% to an almost two-year high on Monday buoyed by the addition of the Canadian sportswear maker into the Wall Street benchmark S&P 500 index. Inclusion of a company into the S&P 500 usually causes demand for its shares to jump as mutual fund managers and other institutional investors tracking the index begin adding the stock to their portfolios. The stock is now up nearly 30% year-to-date, giving the company a market capitalization of more than $52 billion. In September, Lululemon agreed to a deal with Peloton Interactive (PTON.O) to become the primary athletic-apparel maker for the U.S. fitness bike manufacturer.

Persons: Andrew Kelly, Dow Jones, Lululemon, Chibuike Oguh, Lance Tupper, Sharon Singleton Organizations: REUTERS, Activision Blizzard, Microsoft, Interactive, Lululemon, Thomson Locations: Manhattan , New York, U.S, New York

☆ Lululemon lays off 120 employees as it announces a Peloton partnership and plans to stop selling its Mirror device
▼ + stars: | 2023-09-28 | by ( Madeline Stone | ) www.businessinsider.com time to read: +1 min

Lululemon laid off 120 employees who worked on its Mirror device. The company announced a five-year partnership with Peloton this week. Lululemon laid off about 120 workers on Wednesday as it announced plans to stop selling its Mirror connected-fitness device, according to an internal memo that was viewed by Insider. The job cuts came to the company's Lululemon Studio team, the part of the company that ran Mirror's operations. During its fourth-quarter earnings call this March, Lululemon announced it had taken a $443 million impairment charge related to the Mirror acquisition.

Persons: Lululemon, Brynn Putnam Locations: Lululemon

☆ Peloton zooms after striking global deal with yoga wear maker Lululemon
▼ + stars: | 2023-09-27 | by ( ) www.reuters.com time to read: +1 min

REUTERS/Carlo Allegri/File Photo Acquire Licensing RightsSept 27 (Reuters) - Peloton Interactive (PTON.O) and Lululemon Athletica (LULU.O) said on Wednesday they had entered into a five-year global partnership, sending Peloton's shares up 16.7% in aftermarket trading. Under the deal, Peloton would become the exclusive digital fitness content provider for the apparel maker, developing all content for Lululemon Studio beginning early 2024. The fitness platform provider, once a pandemic darling, has taken a series of measures to cut costs. Shares of Peloton's rival Xponential Fitness (XPOF.N) pared some gains on the news of the company's deal with Lululemon and were last up 3.6% after the bell. Lululemon also said it would discontinue selling its Studio Mirror - an interactive "smart fitness" device that features live, on-demand workouts - which has seen lackluster demand in recent months.

Persons: Carlo Allegri, Lululemon, Shivansh, Pooja Desai Organizations: REUTERS, Lululemon Studio, Lululemon, Thomson Locations: Manhattan, New York City, U.S, Bengaluru

☆ Alo Yoga says it's the 'Tesla' of athleisure, and it's loosening Lululemon's grip on Gen Z
▼ + stars: | 2023-06-07 | by ( Leslie J. Allen | ) www.businessinsider.com time to read: +5 min

Alo Yoga's "studio-to-street" fitness clothes are a hit with Gen Z and Gen Alpha, the Wall Street Journal reports. Segment leader Lululemon faces growing competition not just from upstarts like Alo, but also legacy brands like Nike. Alo Yoga is building a following among two key demographics, Gen Zers, loosely defined as those born between 1997 and 2012, and their younger counterparts, Gen Alpha, according to an article in The Wall Street Journal. Alo YogaAlo's growth was boosted by influencers and its digital rootsAlo Yoga started in Los Angeles in 2007. It's created openings for others beyond Alo, but Alo certainly has started to set itself apart as a power brand in its own right."

Persons: Alo Yoga's, Gen Z, Alpha, Alo, —, Lululemon, Alo Yoga, Gen Zers, Gen Alpha, it's, I'd, Andrew Lipsman, Lipsman, Hailey Bieber, Bella Haddad, Budrul Chukrut, Danny Harris, Wall, It's, Lisman Organizations: Wall Street, Nike, Service, Street, Intelligence, influencers, Ford, GM, Chrysler Locations: Los Angeles, China, Alo

☆ Lululemon has approached Hydrow about a possible sale of Mirror
▼ + stars: | 2023-04-18 | by ( Gabrielle Fonrouge | ) www.cnbc.com time to read: +3 min

Lululemon is looking to sell its at-home fitness business Mirror and has approached competitor Hydrow as a potential buyer, CNBC has learned. A Lululemon company spokesperson said they "don't comment on rumors or speculation." Lululemon announced it would acquire Mirror for $500 million at the height of the at-home fitness bonanza in June 2020. The segment has since rebranded as lululemon Studio but has been weighing on the fitness apparel company's balance sheet. "We view lululemon Studio in the same way we view any innovation.

☆ Lululemon reportedly exploring a sale of Mirror, the struggling fitness tech brand it bought for $500 million
▼ + stars: | 2023-04-17 | by ( Matthew Kish | ) www.businessinsider.com time to read: +3 min

Lululemon purchased Mirror in 2020 for $500 million. An analyst said selling Mirror could eliminate a "distraction" for Lululemon. While Lululemon's Mirror business has struggled, its overall business remains strong. "As previously announced, we are shifting the focus of Lululemon Studio from a hardware-centric offering to one that is also focused on digital app-based services going forward. At an investor day last year, Lululemon rolled out a new plan for Mirror, including the launch of Lululemon Studio, a membership plan for its Mirror device.

☆ Lululemon is everywhere and that's a problem
▼ + stars: | 2023-01-09 | by ( Danni Santana | ) www.businessinsider.com time to read: +4 min

At the ICR conference, Lululemon said it now expects gross margin to be down 90-110 basis points. At the ICR conference Monday, Lululemon said it now expects gross margin to be down 90-110 basis points, compared to small gains expected late last year. Lululemon does not break out Mirror sales in quarterly earnings. Adidas, as an example, expects gross margin to be down 900 basis points following its split from Ye, he wrote in a note Monday. "Inventory growth has likely peaked, which should alleviate gross margin pressure in FY23," he said.

☆ New & Notable: Latest releases from Google, Pyrex and more
▼ + stars: | 2022-10-08 | by ( Zoe Malin | Zoe Malin Is The Associate Updates Editor For Select On Nbc News. | ) www.nbcnews.com time to read: +4 min

This story is part of Select's New & Notable column, where we highlight our favorite product launches, major sales, what we're buying and some of our latest recommendations and advice. This week, we’ve got Google’s new devices, meal prep containers from Pyrex, two new shoe styles from Rothy’s and more. Amazon’s Prime Early Access Sale is Oct. 11-12, Wayfair’s 5 Days of Deals runs through Oct. 11, Bed Bath & Beyond’s Beyond Big Sale is Oct. 11-16 and Walmart is offering rollbacks Oct. 10-13. Lululemon introduced Lululemon Studio, a new fitness service available exclusively on the Lululemon Studio Mirror, although the service also gives you access to an app after you purchase the Mirror. Additionally, if you’re a frequent Lululemon shopper, you can now join the brand’s membership program for free to unlock shopping perks, early access to product launches, access to select Lululemon Studio classes and more.

☆ Lululemon slashes price of Mirror by 50% as it nears launch of fitness studio membership
▼ + stars: | 2022-09-28 | by ( Matthew Kish | Ann Gehan | ) www.businessinsider.com time to read: +3 min

Lululemon announced the price change as part of the upcoming launch of a new studio platform. On Wednesday, it offered new details about the platform, which it's calling Lululemon Studio, including an October 5 launch date. Membership requires the purchase of a Mirror device, and current Mirror owners will automatically become members of the program for 12 months. Lululemon will also launch a free membership program on October 5 that will offer shopping rewards, free access to select Lululemon Studio classes, and early access to product drops. At the April investor day, said Michael Aragon, Lululemon Digital Fitness CEO, said Mirror is a natural fit for the company's business plan.

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