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Google's AR glasses were beset by a messy strategy, company insiders say. Google's AR fumbles have proven frustrating for employees in the face of mounting competition from Apple and Meta. "They're dabbling," one insider said of Google's AR efforts. Ramin Talaie/Getty ImagesNorth leaders were told they would lead a new project under Google's hardware boss, Rick Osterloh, and Google's AR and VR leader, Clay Bavor. A small group inside the AR division is also exploring how artificial intelligence could be used with AR glasses, a source said.
Persons: Tim Cook, Iris, Google's, Clay, Ramin Talaie, Rick Osterloh, Clay Bavor, Mark Lucovsky, Lucovsky, Paul Greco, , Google's Hiroshi Lockheimer, Samsung's, Bavor, Shahram, Hiroshi Lockheimer, Betty, Barry, Greco, Eddie Chung, Kurt Akeley, Akeley, Justin Sullivan, Meta, Sundar Pichai, it's Organizations: Samsung, Apple, Google, Meta, CBC, Insiders, Vision, SBS Biz, Labs, Pro, Bloomberg Locations: Raxium, Kitchen , Ontario
Lucovsky built software for Google's AR products, including its recently canned "Iris" smart glasses. He said that Google's "unstable commitment and vision" to AR weighed on his decision to leave. Mark Lucovsky, a senior engineering director who was hired to lead work on Google's augmented-reality products, has left the company. "The recent changes in AR leadership and Google's unstable commitment and vision has weighed heavily on my decision," Lucovsky told Insider following his departure. Since shelving Iris, Google has sharpened its focus on building an Android platform to be used on an upcoming Samsung headset.
Persons: Mark Lucovsky, Google's, Lucovsky, Clay Bavor, he'd, Steve Ballmer, Ballmer Organizations: Google, Samsung, Microsoft, Meta
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