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A fashion retail Forever 21 store is pictured in in London on September 30, 2019. Fashion retailer Forever 21 has filed for Chapter 11 bankruptcy protection in the US. Forever 21 is asking landlords for a break on rent as the legacy fast fashion player's sales decline and it struggles to keep up with savvier competitors, CNBC has learned. Forever 21 faces a range of issues that have long plagued its business. Similar to many retailers, Forever 21's massive store footprint weighed on its balance sheet when it first filed for bankruptcy.

Persons: Simon, Brooks Brothers, Lucky, Simon didn't Organizations: CNBC, Authentic Brands Group, Simon Property Group, Brookfield Property Partners, Sparc, Lucky Brand Locations: London, U.S

☆ REGISTER NOW: How enterprise merchants can leverage seamless omnichannel payments to drive growth
▼ + stars: | 2023-09-26 | by ( Sponsor Post | Created Insider Studios With Paypal | ) www.businessinsider.com time to read: +3 min

Today's consumers expect a seamless experience whether they're shopping online, in person, or a combination of both. To attract and retain customers, merchants need to prioritize affordability and convenience by providing a seamless payment experience across channels. This is an example of the type of seamless, omnichannel checkout experience today's consumers look for in the brands they shop with. These modern shoppers expect convenience, great prices, and the same level of service and security whether they're shopping online or in a store. On October 24, PayPal is sponsoring a virtual event, "How Seamless Omnichannel Payments Drive Sales."

Persons: Adam Kronengold, Lucky Brand, Cindy Turner, Julie Fergerson Organizations: PayPal, Authentic Brands, Merchant Risk, Merchant, Insider Studios

☆ Get ready to buy Shein clothes in Forever 21 stores
▼ + stars: | 2023-08-24 | by ( Grace Mayer | ) www.businessinsider.com time to read: +3 min

Fast-fashion retailers Shein and Forever 21 are partnering up. The partnership allows Forever 21 to sell merchandise on Shein's site, and Shein products could be sold in Forever 21 stores. The partnership will allow Shein to sell Forever 21 products on its website, and Forever 21 to add Shein sections in-stores, where customers could also return Shein items. The partnership could give Forever 21 exposure to a significant number of new consumers across the US and the globe, Saunders wrote. Sparc Group, a joint venture of Authentic Brands Group and Simon Property Group, operates Forever 21.

Persons: Neil Saunders, GlobalData, Shein, Saunders, Simon, Lucky Brand, Eddie Bauer, Brooks Organizations: Service, Street Journal, U.S, Forever, Sparc, Authentic Brands, Simon Property Group, Brookfield Property Partners, Reebok, Brooks Brothers, Sparc Group Locations: Wall, Silicon

☆ Shein strikes deal with fast-fashion retailer Forever 21 that will expand reach of both brands
▼ + stars: | 2023-08-24 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +2 min

A Shein App is shown in the iOS App Store in Bargteheide, Germany, May 3, 2021. Fast-fashion competitors Shein and Forever 21 have joined forces. Shein's deal with Forever 21 comes as it tries to distance itself from sharp criticism and gear up for a widely rumored U.S. initial public offering. While Shein and Forever 21 have similar shoppers, they have catered to those customers in different ways. By teaming up, Shein and Forever 21 will have new ways to reach customers.

Persons: Shein, Brooks, Lucky Brand, — CNBC's Gabrielle Fonrouge Organizations: Sparc Group, Sparc, Authentic Brands, Simon Property Group, Wall Street Locations: Bargteheide, Germany, Shein, China, Singapore, Dallas, Los Angeles

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