A Google VP said the updates are "a pretty dramatic shift from where we were before." Advertisement"From a user perspective, this is a pretty dramatic shift from where we were before," said Rhiannon Bell, vice president of user experience for Google Search, in a roundtable with reporters. Of course, it leads to questions about how Google Search rankings — an ever-changing, ever-elusive algorithm — will work with these new formats. Using Google Lens to searchGoogle is upgrading Lens, a feature that uses the phone camera to search for information about what it sees. "Today, 20% of all Google Lens searches are actually shopping-related, which is pretty interesting," said Lens product director Lou Wang.

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Persons: —, Rhiannon Bell, Bell, Lou Wang Organizations: Google, Google VP, Service, Google's, Lens Locations: Lens