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40 Years Ago, This Ad Changed the Super Bowl Forever
  + stars: | 2024-02-09 | by ( Saul Austerlitz | ) www.nytimes.com   time to read: +2 min
Four decades ago, the Super Bowl became the Super Bowl. It wasn’t because of anything that happened in the game itself: On Jan. 22, 1984, the Los Angeles Raiders defeated Washington 38-9 in Super Bowl XVIII, a contest that was mostly over before halftime. Conceived by the Chiat/Day ad agency and directed by Ridley Scott, then fresh off making the seminal science-fiction noir “Blade Runner,” the Apple commercial “1984,” which was intended to introduce the new Macintosh computer, would become one of the most acclaimed commercials ever made. It also helped to kick off — pun partially intended — the Super Bowl tradition of the big game serving as an annual showcase for gilt-edged ads from Fortune 500 companies. It all began with the Apple co-founder Steve Jobs’s desire to take the battle with the company’s rivals to a splashy television broadcast he knew nothing about.
Persons: George Orwell, Ridley Scott, Steve Jobs’s, — Scott, John Sculley, Steve Hayden, Fred Goldberg, Anya Rajah, JOHN SCULLEY, we’re, Organizations: Super Bowl, Los Angeles Raiders, Washington, XVIII, CBS, Apple, Fortune, Chiat, Businessweek, IBM Locations: Steve
Given the relentless nature of Super Bowl preparations, do players ever have the time to take a step back and just enjoy the moment? Niners quarterback Brock Purdy says there is a “fine line” between serious preparations and having fun, but believes it is important to remember what being there means to him. “We are in the Super Bowl. It was the latest chapter of a thrilling season in which Purdy has ascended to become one of the faces of the league. So yes, you understand that and are aware of that, but that stuff you don’t really have time to spend thinking about.
Persons: Brock Purdy, , ” Purdy, Purdy, , , ” Mike Shanahan, Kyle Shanahan, Simon Bruty, Tom Brady, Mike Shanahan, Shanahan, it’s, he’s “, “ You’re Organizations: CNN, Kansas City Chiefs, San Francisco 49ers, Super Bowl, Super, Detroit Lions, Washington Redskins, Getty Images San, Denver Broncos, NFL, Los Angeles Raiders, Bowl, 49ers Locations: Getty Images San Francisco
As a pitcher in the 1980s and ’90s, Gubicza was a teammate of Bo Jackson on the Kansas City Royals. As a television analyst now, he calls games for the Los Angeles Angels, the team of Shohei Ohtani. “Bo Knows Sho,” Gubicza said this week, by the Angels’ dugout at Yankee Stadium. “I think we’re finally going to get it this year.”Ohtani, the Angels’ pitching and hitting sensation, was born in the summer of 1994, just as Jackson’s celebrated athletic career was ending. Bo didn’t know pitching, like Ohtani, but he could have.
CNN —Pro Football Hall of Fame punter Ray Guy has died at the age of 72, the National Football League and the Pro Football Hall of Fame announced Thursday. Former NFL punter Ray Guy with his bust during the NFL Class of 2014 Pro Football Hall of Fame Enshrinement Ceremony at Fawcett Stadium on August 2, 2014, in Canton, Ohio. Jason Miller/Getty Images“Fittingly, much was written when Ray Guy was enshrined in Canton about how his election as the first true punter created a ‘full roster’ of players in the Pro Football Hall of Fame. Guy was inducted into the College Football Hall of Fame in 2004 and the Pro Football Hall of Fame in 2014. In 2000, the Ray Guy Award was first awarded to the nation’s best collegiate punter.
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