AdvertisementTop Goldman officials denied any plans to cut Carter's department and said she had upgraded Goldman's marketing capabilities.
"It sounds like a few people have a quaint understanding of marketing at Goldman Sachs," a Goldman spokesman, Tony Fratto, said.
They turned to the consulting giant McKinsey, which recommended Goldman increase its marketing budget and hire a chief marketing officer, these people said.
Related storiesAs AT&T's chief brand officer, Carter handled sports sponsorships, advertising, and diversity messaging in a division headed by the telecom giant's global marketing officer, Lori Lee.
PATRICK T. FALLON/AFP via Getty ImagesIn recent weeks, Goldman's marketing team has suffered more departures.
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