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Top related persons:
— - 1 LoopMe - 1 AppLovin - 1 It's - 1 Maggie Mesa - 1 LUMA - 1
Top related locs:
FarmVille Chartboost
Top related orgs:
AAA - 1 Service - 1 Business - 1 Zynga - 1 Mayfair Equity Partners - 1 LUMA Partners - 1

Search resuls for: "LoopMe"


8 mentions found


☆ Gaming giant Take-Two is in talks to sell its Chartboost adtech division
  + stars: | 2024-10-30 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +5 min
Take-Two Interactive is in talks to sell its adtech division Chartboost. AdvertisementTake-Two Interactive, the video games giant behind franchises like "NBA 2K24" and "Grand Theft Auto," is in talks to sell its adtech division Chartboost. Adtech companies AppLovin and LoopMe have emerged as potential buyers for the Chartboost assets, the people said. AdvertisementTake-Two acquired Chartboost through its 2022 $12.7 billion purchase of the mobile gaming company Zynga. AppLovin offers a similar, but larger, business to Chartboost — offering developers adtech to make money from their mobile games and find new users.
Persons: —, LoopMe, AppLovin, It's, Maggie Mesa, LUMA Organizations: AAA, Service, Business, Zynga, Mayfair Equity Partners, LUMA Partners Locations: FarmVille, Chartboost
☆ Warner Bros. Discovery's ad sales chief reveals how he'll tout flexible offerings and 6 new measurement deals to grab brand dollars from TV rivals
  + stars: | 2023-05-15 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +4 min
Discovery ad sales chief Jon Steinlauf has a strategy to grab market share at the TV upfronts. WBD left money on the table at the 2022 upfront, Steinlauf said, and faces a soft 2023 ad market. Discovery's pitch to advertisers was all about the breadth of its newly merged portfolio of news, sports, and lifestyle entertainment. When it comes to WBD's Premiere package of top ad inventory, for example, ad sales chief Jon Steinlauf emphasized how advertisers could customize the mix of programming to meet their wants. Discovery debuted at an inopportune time, just a few weeks ahead of the biggest TV sales event of the year.
☆ Warner Bros. Discovery's top ad exec details his plans to grab market share from TV rivals with flexible offerings and 6 new measurement deals
  + stars: | 2023-05-12 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +4 min
Discovery ad sales chief Jon Steinlauf shared plans to grab market share at the TV upfront. WBD left money on the table at the 2022 upfront and faces a soft ad market. When it comes to WBD's Premiere package of top ad inventory, for example, ad sales chief Jon Steinlauf emphasized how advertisers could customize the mix of programming to meet their wants. Discovery debuted at an inopportune time, just a few weeks ahead of the biggest TV sales event of the year. WBD dove into its 2022 TV upfront negotiations without the benefit of time to share information across its predecessor companies, causing some blowback among top advertisers.
☆ Amazon Advertising talent is being poached for C-suite roles at other firms. Meet 10 former execs who jumped to companies like TripleLift and LoopMe
  + stars: | 2023-04-28 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +2 min
A number of Amazon ad execs have taken top tier jobs at giants like Walmart and hot startups like LoopMe and TripleLift. They're bringing deep experience at Amazon Advertising building businesses from scratch to their new roles. In recent years, Samba TV, Cooler Screens, Walmart, and Netflix have all hired former Amazon Advertising staffers to crucial, revenue-driving roles centered around advertising. He said Amazon's ad execs have both relationships with advertisers, retail expertise, and operational experience in standing up an ad business from scratch. Insider identified ten former Amazon ad execs who have moved into C-suite roles.
☆ Amazon Advertising talent is being poached for C-suite roles at other firms. Meet 9 former execs who jumped to companies like LoopMe and Walmart.
  + stars: | 2023-03-02 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +2 min
A number of Amazon ad execs have taken top tier jobs at giants like Walmart and hot startups like LoopMe. They're bringing deep experience at Amazon Advertising building businesses from scratch to their new roles. In recent years, Samba TV, Cooler Screens, Walmart, and Netflix have all hired former Amazon Advertising staffers to crucial, revenue-driving roles centered around advertising. He said Amazon's ad execs have both relationships with advertisers, retail expertise, and operational experience in standing up an ad business from scratch. Insider identified nine former Amazon ad execs who have moved into C-suite roles.
☆ PE firm Bridgepoint takes a majority stake in Equativ, valuing the adtech firm at around $370 million
  + stars: | 2023-02-23 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
Bridgepoint Development Capital has taken a majority stake in the adtech firm Equativ. It values Equativ at 350 million euros, or $371 million, according to a person familiar with the matter. Private equity firm Bridgepoint has taken a majority stake in Equativ, the French adtech company formerly known as Smart Adserver, the pair said on Thursday. A person familiar with the matter said the deal values Equativ at 350 million euros, or around $371 million. Bridgepoint raised 1.7 billion euros for its BDC IV fund, while Croissance had raised 100 million euros.
☆ Experts say these 9 European digital-marketing companies could be top acquisition targets in 2023
  + stars: | 2022-12-30 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +2 min
Insider spoke to experts who identified nine European adtech companies ripe for acquisition. Private-equity firm Mayfair Equity Partners took a majority stake in UK-based adtech firm LoopMe in January. Given the strength of the dollar versus the euro and the pound, European companies may now be more affordable than in prior years. These characteristics make European companies attractive acquisition targets for US firms. Insider spoke to six experts — a mix of bankers, adtech insiders, VCs, and M&A advisors — who identified nine European digital marketing and adtech companies that are on the market or would be attractive targets.
☆ 9 hot European digital-marketing companies that experts say are prime acquisition targets for 2023
  + stars: | 2022-10-28 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +2 min
Insider spoke to experts who identified nine European adtech companies ripe for acquisition. Private-equity firm Mayfair Equity Partners took a majority stake in UK-based adtech firm LoopMe in January. Given the strength of the dollar versus the euro and the pound, European companies may now be more affordable than in prior years. These characteristics make European companies attractive acquisition targets for US firms. Insider spoke to six experts — a mix of bankers, adtech insiders, VCs, and M&A advisors — who identified nine European digital marketing and adtech companies that are on the market or would be attractive targets.
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