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Ceasar Bacarella v. Prime HydrationThe issue: In this case, Caesar Bacarella, the Florida-based owner of a line of sports supplements and apparel called Alpha Prime and protein brownies called Prime Bites, accuses Prime of trademark infringement. Hi-Tech Pharmaceuticals v. Prime HydrationThe issue: In a trademark suit filed in June, Hi-Tech Pharmaceuticals, a Kentucky-based company, accused Prime Hydration of "unfair competition" and "infringement." What's next: Prime filed a motion to dismiss, which the judge granted on several technicalities. AdvertisementRefresco Beverages US v. Congo Brands and Prime HydrationThe issue: Refresco Beverages, a bottler for Prime, filed a lawsuit in Delaware against Prime Hydration and its parent company, Congo Brands. US Olympic & Paralympic Committee v. Prime HydrationThe issue: The Olympics committee alleges the company used various Olympic trademarks reserved for its beverage sponsor, Coca-Cola.

Persons: —, Logan, KSI, Refresco, Agrovana, Prime's, Paul, Howard Telford, Read, forbearance, What's, Castillo, Elizabeth Castillo, they're, dink, Ceasar, Caesar Bacarella, Kennedy, mislabeling, hasn't, Kevin Durant Organizations: Service, Business, Bloomberg, Agrovana, Alpha, Tech Pharmaceuticals, Nutrition, Energy, Centers for Disease Control, Refresco, Congo Brands, Google, Paralympic Locations: Massachusetts, NielsenIQ, Euromonitor, United States, California, Florida, Kentucky, New York, Delaware, Congo, Chancery, Philadelphia, Colorado

☆ Logan Paul's Prime supplier is suing the energy drink company for $68 million, accusing it of cutting ties as demand cratered
▼ + stars: | 2024-08-06 | by ( Madeline Berg | ) www.businessinsider.com time to read: +5 min

Refresco accuses Prime of failing to order the required amount during the first year of the contract, incurring a penalty payment. It's not the only lawsuit Prime is facing. In late April, a class-action lawsuit was filed accusing the brand of mislabeling the amount of caffeine in each drink. Prime filed a motion to dismiss the lawsuit. A similar lawsuit filed in 2023 was voluntarily dismissed.

Persons: —, Logan Paul —, Refresco, Paul, Ksi, It's, Sen, Chuck Schumer, they're, dink Organizations: Service, Business, Bloomberg, Refresco, Olympic, Paralympic, Games, USA Locations: Delaware, United States

Read previewMemes and celebrity endorsements have already set the tone for Kamala Harris' presidential campaign. Kamala HQ instead posted a Venn diagram, with the two outer circles, "Biden HQ" and "Kamala HQ" merging to form "holding Trump accountable." Across the social media landscape, the energy is palpable, said David Karpf, a professor of media and public affairs at George Washington University. "When you've got a good social media team that has arrived at a cultural moment and pent-up enthusiasm, they get to play with it." While Harris' team is focusing on younger voters and voters of color, the appeal of social media transcends age, North said.

Persons: —, Kamala Harris, Joe Biden, Biden's, Kamala, Harris, Biden, Kamala HQ's, kamala, Hawaii Sen, Brian Schatz, y8baSx44FL — Brian Schatz, Jared Polis, David Karpf, Obama, Karpf, you've, It's, Karen North, Charlie XCX, Hillary Clinton —, Hillary Clinton, Phoenix Andrews, Trump, Logan, Dana White's, They've, Gen Z Organizations: Service, Business, Trump, George Washington University, USC Annenberg, University of Aberdeen, UFC Locations: Hawaii, Colorado

Jake Paul is launching a personal care brand geared toward men. The YouTube influencer-turned-boxer announced on Wednesday the launch of "W," a skin-care company targeted toward men. The personal care line will feature products priced at less than $10 and will be available at Walmart . Young men are increasingly turning to social media and influencers for their sources of information. But Paul thinks the Kardashians and other celebrities have overlooked the opportunity for young men.

Persons: Jake Paul, Paul, deodorant, Paul isn't, Dwayne, Johnson, John Legend, Idris Elba, Gen, Boxer Jake Paul, he's, Logan Paul's, Kardashian, He's, Mike Tyson Organizations: YouTube, Walmart, CNBC, Amazon, Business Research Company, Pharrell, Netflix Locations: TikTok

☆ Gatorade enters new categories — even unflavored water — as competition to hydrate consumers ramps up
▼ + stars: | 2024-04-06 | by ( Amelia Lucas | ) www.cnbc.com time to read: +5 min

As Gatorade approaches its 60th birthday, the brand is staying spry, branching out into new categories from unflavored water to energy drink mixes. It accounted for 63.5% of the U.S. sports drink market in 2023, according to Euromonitor International data. Gatorade President Mike Del Pozzo told CNBC that the competition is good for the category overall – and shows his brand's own strength. "There's plenty of loud voices right now, trying to make a name for themselves," said Del Pozzo. And Propel's annual sales are projected to cross $1 billion for the first time this year, Del Pozzo said.

Persons: spry, There's, Jim Watson, Coke, Watson, Ramon Laguarta, influencer Logan, Mike Del Pozzo, Del Pozzo, we're, Rabobank's Watson Organizations: Gatorade, Euromonitor, Cola, Pepsi, Rabobank, Unilever, Nestle Health Science, PepsiCo, Energy, Citi Research, CNBC

☆ A 20-year-old college student brought in $125,000 in 7 months doing retail arbitrage on Amazon. He explains how he got started with $3,000 upfront.
▼ + stars: | 2024-01-05 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +10 min

Low-risk retail arbitrage is time-intensive, however. He had a few summer vacation months ahead: the perfect opportunity to scale a retail arbitrage operation. With FBA, he wouldn't have been able to list products until Amazon received them, which would have killed his strategy of listing products before purchasing inventory. Dhingra, now 20, is in his junior year at VCU and focused on other entrepreneurial projects since retail arbitrage requires so much time. He has reinvested 100% of his profits back into the arbitrage business, he said: "I haven't taken a single disbursement from my business checking.

Persons: Sahaj Dhingra, Dhingra, it's, Perrier, Nestlé, it'll, wouldn't, He'd Organizations: YouTube, Amazon, Costco, Walmart, Business, Virginia Commonwealth University, VCU, UPS, USPS Locations: Virginia, Dhingra

☆ 'Community' is the latest trend that creator-economy startups and platforms are betting big on: 'Creators are the new priests'
▼ + stars: | 2023-11-17 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +9 min

From product updates to startup rebrands, community has been at the forefront of press releases these past several months. Kajabi, a popular online course platform, recently announced that its creators had earned more than $6 billion using its platform. "We need a bit of everything," Amsellem said, adding that online communities and social platforms "are not going to solve loneliness" by themselves. For instance, Lennon's community on Kajabi hosts about 3,000 members — roughly the size of a small town in the US. Across all of Kajabi, the platform hosts more than 32,000 communities and over 2 million community members, per the company.

Persons: Jack Conte, Conte, Patreon, Kajabi, Teri Yu, Eli Valentin, Fourthwall, Valentin, chatbots, Yu, Hugo Amsellem —, —, Patreon's Conte, There's, Rob Lennon, Lennon, aren't, Amsellem, it's, BI's Marta Biino, YouTubers KSI, Logan, Cenat Organizations: Business, X, Vibely Locations: Kajabi, Silicon Valley, London

☆ I went to Logan Paul and KSI's Prime pop-up, where everything was gold and fans lined up down the block to try to win a $500,000 bottle
▼ + stars: | 2023-11-13 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

To celebrate the sale of its billionth bottle, Prime opened two limited stores in London and NYC. The stores was gold themed, and included the chance to win a $500,000 gold Prime bottle. In New York, where Logan Paul was running operations at the local Prime store, the matching gold bottle was recorded melting, as there could only be one winner. For example, visitors of the Prime London store received a gold bottle with a custom flavor and the words "London 1,000,000,000" printed on it. Now, the gold Prime bottle can be found for sale on the Central Sweet Supply website for £139.99 (about $171).

Persons: YouTubers KSI, —, YouTube megastars Logan Paul, It's, Logan Paul, Ellie Whitby, Emanuele Maccotta, she'd, Steve Cooper, Cooper Organizations: Service, YouTube, Prime London, London Prime, Sweet Supply, Central Sweet Supply Locations: Logan, London, New York City, New York, Whitby

☆ US FDA reviewing concerns over Logan Paul's PRIME energy drink
▼ + stars: | 2023-07-12 | by ( ) www.reuters.com time to read: +2 min

[1/2] Youtube personalities Logan Paul of the U.S. and rapper KSI of Britain, meet fans during a Prime soft drink promotional event in Copenhagen, Denmark, June 27, 2023. Ritzau Scanpix/Ida Marie Odgaard via REUTERS/File PhotoJuly 12 (Reuters) - The U.S. Food and Drug Administration said on Wednesday it is reviewing concerns raised by Senate Majority Leader Chuck Schumer against a popular influencer-created energy drink. Prime Energy contains 200 milligrams of caffeine per 12 ounces, equal to six cans of Coca-Cola or nearly two Red Bulls. Canadian health officials told Reuters on Wednesday the energy drink should not be sold in Canada as the product exceeds the acceptable caffeine limits. The Canada health agency is aware that some stores in Canada may be selling Prime Energy without approval and it is actively working to address this issue, a spokesperson said.

Persons: Logan Paul of, KSI, Ritzau Scanpix, Ida Marie Odgaard, Chuck Schumer, Schumer, Logan Paul, Khushi Mandowara, Mrinalika Roy, Shounak Dasgupta Organizations: REUTERS, U.S . Food, Drug Administration, YouTube, Prime Energy, Red Bulls, Reuters, Energy, Thomson Locations: Britain, Copenhagen, Denmark, U.S, Canada, Bengaluru

[1/2] Youtube personalities Logan Paul of the U.S. and rapper KSI of Britain, meet fans during a Prime soft drink promotional event in Copenhagen, Denmark, June 27, 2023. PRIME Energy contains 200 milligrams of caffeine per 12 ounces, equal to six cans of Coca-Cola or nearly two Red Bulls. According to a warning on the company's website, PRIME Energy is not recommended for children under the age of 18, women who are pregnant or nursing, or individuals who are sensitive to caffeine. PRIME also sells a non-caffeinated hydration drink in similar packaging. Schumer said the packaging and marketing of the two drinks were so similar that parents were unknowingly buying the highly caffeinated energy drinks for their children.

Persons: Logan Paul of, KSI, Ritzau Scanpix, Ida Marie Odgaard, Chuck Schumer, Schumer, Logan Paul, Laura Sanicola, Diane Craft Organizations: REUTERS, U.S, Bull, YouTube, Food and Drug, Red Bulls, Thomson Locations: Britain, Copenhagen, Denmark, New York City

☆ Chuck Schumer wants the FDA to scrutinize Logan Paul's Prime beverage brand for its marketing and caffeine content. It's nothing new for the energy drink industry.
▼ + stars: | 2023-07-09 | by ( Lloyd Lee | ) www.businessinsider.com time to read: +5 min

Other energy drinks boast similar or higher levels of caffeine content, such as Celsius or Bang. "This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink." The company notes under the energy drink product that the beverage is for ages 18+. Prime's beverage is not the only energy drink with high caffeine content on the market. Some energy drinks surpass the caffeine content of Prime.

Persons: Sen, Chuck Schumer, Logan, Schumer, influencers Paul, KSI, William Olatunji, Powerade —, Paul, it's, Red Bull Organizations: FDA, Service, Drug Administration, YouTube, Associated Press, AP, Congo Brands, Gatorade, Australian Broadcasting Corporation, New Zealand Herald, The New York Times, Prime Energy, Times, Red, American Academy of Pediatrics Locations: Wall, Silicon, Louisville, Australia, New Zealand, Swedish

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